Contributor articles Branding Global

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How to engage customers that are on a tight budget

Ross Sibbald 5 Jan 2023

Bathu: more than just a shoe

Rirhandzu Shingwenyana 1 Nov 2022

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Purpose-led brands need all elements of environment, sustainability and governance

Katlego Mashishi 11 Apr 2022

How can brands create emotional resonance with their audiences?

How can brands create emotional resonance with their audiences?

Ryan McFadyen 5 Apr 2022

Cancel culture and the destruction of brands

Cancel culture and the destruction of brands

Sid Peimer 9 Mar 2022

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Sustainability's not sustainable. It's time for rejuvenation.

Maxine Selmer-Olsen 8 Dec 2021

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Promoting brand relevance through meaningful change

Gayle Edmunds 2 Sep 2021

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Audio logos as a branding technique

Moti Grauman 13 Aug 2021

Why brand health matters

Paula Sartini 5 Aug 2021

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Why business can no longer ignore gaming in Africa

Barry Louzada 30 Jul 2021

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Celebrities and branding

Percy Shangase 14 Jun 2021

Will Cell C ever dominate as a brand?

Bogosi Motshegwa 18 May 2021

Game on: The next big brand opportunity to embrace

Shaune Jordaan 13 May 2021

#StartupStory: Just Exists... to tell genuine African brand stories

Jessica Tennant 12 Apr 2021

Reflective moments for marketers

Reflective moments for marketers

Percy Shangase 3 Mar 2021

Your brand could be your competitive advantage

Gary van Zyl 26 Nov 2020

Every brand has a story to tell. What's yours?

Sizwe Dlamini 12 Nov 2020

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Does your brand have a soul?

Sizwe Dlamini 22 Oct 2020

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It is time to realign your brand

Rirhandzu Shingwenyana 22 Sep 2020

#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

Juanita Pienaar 18 Sep 2020

Putting power back in the hands of the consumer

Putting power back in the hands of the consumer

Jessica Tennant 10 Sep 2020

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Preparing your brand for the female consumer of 2030

Nicky Brand 4 Sep 2020