Branding

Articles

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Covid-19 is an opportunity for brands to enhance their positioning

Malesela Maubane 26 Aug 2020

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How to increase brand engagement

Terence T Chinyangare 19 Aug 2020

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Beyond the hype: How brands can take concrete steps to support the Black community

Ali Diallo 14 Aug 2020

Photo by Oladimeji Ajegbile from .

Why brands need to be more inclusive

Khangelani Dziba 6 Aug 2020

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The distinctiveness of the Monkey Bread Tree and brand assets

Jedd Cokayne 5 Aug 2020

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Lead with empathy and connect with consumers on an emotional level

Craig Naicker 5 Aug 2020

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Should your brand self-isolate during a pandemic?

Paula Sartini 4 Aug 2020

From Pixabay on .

Do we suffer from late bloomer syndrome?

Khangelani Dziba 28 Jul 2020

Kantar’s Covid Barometer research.

Made in... purpose

Arisha Saroop 28 Jul 2020

WATCH: Thulani Sibeko on Standard Bank's new brand repositioning

Jessica Tennant 23 Jul 2020

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Think context before content - A Nando's example

Katlego Thulare 6 Jul 2020

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The coronavirus pandemic is forcing brands to be more agile than ever - or die

Thembi Sehloho 29 Jun 2020

Ntate Maponya (Dr Richard Maponya). Image source: Screengrab from .

Brand name... who decides?

Bonnie Ramaila 26 Jun 2020

Photo by Disruptivo on .

Meaningful brand management in the time of Covid-19

Dr Carla Enslin 4 Jun 2020

#Newsmaker: Elevator appoints all-female leadership team

#Newsmaker: Elevator appoints all-female leadership team

Jessica Tennant 22 May 2020

Photo by Startup Stock Photos from .

Building a brand during times of crises

Jacqueline Boulos Mayer 20 May 2020

#LockdownLessons: Covid-19 a baptism of fire

#LockdownLessons: Covid-19 a baptism of fire

Zahra Mirza, HKLM 20 May 2020

Photo source: bongkarn thanyakij on .

In demand: Bold new strategies for a brave new world

Kelly Byrne 14 May 2020

Photo by Jason Rosewell on .

I think you're on mute

Jennifer Leppington-Clark 6 May 2020

Photo by Joshua Hoehne on .

Brand trust and the coronavirus pandemic

Karena Crerar 24 Apr 2020

Photo by Retha Ferguson from .

Brand messaging during Covid-19: Don't be that guy

Alleta Liebenberg 24 Apr 2020

Image credit: visuals on .

Your brand is you

Lunice Johnston 20 Apr 2020

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How safe is your brand in the hands of a remote workforce?

Paula Sartini 23 Mar 2020

Image source: Gallo/Getty Images.

Securing your brand is a C-suite challenge

Paula Sartini 13 Dec 2019

Choosing a brand name is a minefield

Chris Moerdyk 11 Dec 2019

Generating engagement through your brand narrative

Terence T Chinyangare 29 Nov 2019

M&C Saatchi Abel founding partner and group managing director, Jason Harrison. Image supplied.

#Newsmaker: M&C Saatchi Abel's Jason Harrison on its successful eight-year partnership with Heineken

Juanita Pienaar 21 Oct 2019

Africa is hell

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Image credit: Lucrezia Carnelos on Unsplash.

VR/AR/gamification - Placing your customer inside your brand story with experiential marketing

Keletso Nkabiti 2 Oct 2019