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Coca-Cola ad set to make history?

“This is not just another television commercial. It is a call to action for the world to celebrate Africa's coming of age,” comments Zayd Abrahams, head of sparkling beverages for Coca-Cola South Africa, on the launch of the "History of Celebration" Coca-Cola commercial for 2010 FIFA World Cup. [video]

Original Article

World Cup murals cement reputation of South African illustrators
The South African illustration house Am I Collective has scored a major creative coup when it was commissioned to create 32 murals for ESPN's 2010 FIFA World Cup campaign under the direction of New York based ad agency Wieden+Kennedy. The 32 murals celebrate each of the 32 teams that will be competing in the 2010 FIFA World Cup. ESPN owns the broadcasting rights to the event in a number of territories including the USA....
25 May 2010 11:04
Coca-Cola ad set to make history?
“This is not just another television commercial. It is a call to action for the world to celebrate Africa's coming of age,” comments Zayd Abrahams, head of sparkling beverages for Coca-Cola South Africa, on the launch of the "History of Celebration" Coca-Cola commercial for 2010 FIFA World Cup. [video].
24 Feb 2010 11:00
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