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Chantel Botha of BrandLove in action at eCommerce Africa 2019.
#ECO19: Why brands need to create emotional experiences for Generation CX

The eCommerce Africa conference kicked off at CTICC on 19 March with a keynote session by Chantel Botha, founder of BrandLove, titled: 'More than a feeling, on why CX is the #1 competitive differentiator'. Here's what you missed...

By Leigh Andrews 19 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Is your organisation customer centric?
Is your organisation customer centric?

By the year 2020, poor customer experiences will destroy 30% of digital business projects. Will yours be one of them? What does it mean to be customer-centric?...

14 Mar 2019

Using digital to personalise customer services in Africa
Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and everything they do...

By Ntombi Mhangwani 22 Feb 2019

How to win in the African digital space
How to win in the African digital space

The top four digital areas you can really win at in the African digital space in 2019...

By Seanice Kacungira 12 Feb 2019

4 CRM marketing trends to ignite 2019
4 CRM marketing trends to ignite 2019

Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

By Sugeshni Subroyen 12 Feb 2019

Top 5 Industries to benefit from AI
Top 5 Industries to benefit from AI

Artificial Intelligence is becoming a very real part of day to day life and work...

12 Feb 2019

6 ways to win with CX
6 ways to win with CX

Branding and selling is about knowing what and how technology can assist in the CX experience but it's also about ensuring that there's a human and emotional connection with the consumer every step of the way...

By Eben Esterhuizen 8 Feb 2019

The brands leading, challenging and exploring in 2019
The brands leading, challenging and exploring in 2019

Coca-Cola dividing their products into three categories - leaders, challengers and explorers - is a good way of defining the future of any brand...

By Jainita Khatri 5 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant, Issued by Bizcommunity.com 1 Feb 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 25 Jan 2019

#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want
#BizTrends2019: "Bang bang, feel the pain" if you don't know what customers want

What our customers want is the biggest trend for the 21st century and for years to come. It's not about us anymore...

By Carmen Murray 21 Jan 2019

Advertising is dead. Long live value-tising
Advertising is dead. Long live value-tising

As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?

By Mike Silver 16 Jan 2019

Godfrey Parkin, CEO of Britefire and of Angaza.
#BizTrends2019: Brand building must become more about customer experience

CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...

By Godfrey Parkin 14 Jan 2019

#BizTrends2019: Business excellence in Africa relies on customer centricity
#BizTrends2019: Business excellence in Africa relies on customer centricity

Doing business in Africa presents multiple opportunities and challenges. To achieve business excellence on the continent, it is essential that we understand consumers in Africa and their changing needs...

By Sarina de Beer 9 Jan 2019

Take care when hitching customers' emotions to your brandwagon
Take care when hitching customers' emotions to your brandwagon

If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...

By Estelle Nagel 21 Dec 2018

All the 2018 AfricaCom Awards winners
All the 2018 AfricaCom Awards winners

The 2018 AfricaCom Awards were announced at a colourful and festive Mardi Gras themed event in Cape Town...

15 Nov 2018

#AfricaCom2018: How to leapfrog when improving customer experience
#AfricaCom2018: How to leapfrog when improving customer experience

On the second day of AfricaCom 2018, Indranil Das, VP and head of Ericsson digital services for EMEA explained the importance of asking if the customer experience exceeds the customer expectation...

By Leigh Andrews 14 Nov 2018

Customer expectations outpace brand experiences
Customer expectations outpace brand experiences

Acceleration of digitisation raises the bar for companies to innovate - or be left behind...

By Hans Zachar 12 Nov 2018

AfricaCom Awards 2018 finalists
AfricaCom Awards 2018 finalists

The annual AfricaCom Awards shortlist was released this week, ahead of the annual mega-conference and expo from 13-15 November 2018...

1 Nov 2018

Bizcommunity Recruitment in Africa Focus
Bizcommunity Recruitment in Africa Focus

A comprehensive B2B Recruitment Focus from December 2018 to February 2019 will ensure that Bizcommunity is the go-to destination for all the B2B news you'll need to plan your HR and recruitment strategies in 2019...

Issued by Bizcommunity.com 23 Oct 2018

AI Summit launches at AfricaCom 2018
AI Summit launches at AfricaCom 2018

Artificial intelligence is already apparent in most industries and has the potential to reach more and do more...

10 Oct 2018

Hans Zachar, managing director: technology strategy, Accenture Africa.
How African enterprises chart growth in the digital age

African businesses must ensure they stay a step ahead to survive and thrive by finding intelligent solutions which totally re-imagine customer experiences...

By Hans Zachar 9 Oct 2018

AfricaCom 2018 takes place in Cape Town, 13-15 November 2018.
Celebrating Africa's digital heroes in 2018

AfricaCom will once again reward the success and innovation of those companies and individuals in Africa that are leading Africa through the Fourth Industrial Revolution...

14 Sep 2018

Nigerian WhatsApp chatbot launched for UBA bank
Nigerian WhatsApp chatbot launched for UBA bank

Clickatell Transact enables United Bank for Africa (UBA) to launch Chat Banking on WhatsApp in Nigeria...

7 Sep 2018

data/ © dolgachov via
African research dominated by mobile, social media

There is a demand for insight into African markets and much of the data collection is done via mobile, social media and CRM...

By Danette Breitenbach 6 Sep 2018

OnePlace appoints EMEA head of sales
OnePlace appoints EMEA head of sales

Sales heavyweight Gareth Thomas will be heading up the EMEA region for OnePlace as regional vice president of sales to spearhead growth plans...

3 Sep 2018

Suffer a data breach and lose up to one third of your customers
Suffer a data breach and lose up to one third of your customers

Findings from a recent survey revealed that 28% of customers have elected to boycott companies that have been shown to mishandle personal data...

30 Aug 2018

CEM Africa kicks off this week!
CEM Africa kicks off this week!

Africa's customer experience experts descend on Cape Town to address customer experience issues facing corporations in Africa...

27 Jul 2018

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