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    Findings from The Age of Proteinmaxxing and the Future of Protein Demand report indicate that high-protein food, drinks and supplements generated more than $3tn in retail sales in 2025 alone. Image credit:
    Get on board, because there’s no stopping the $3tn proteinmaxxing train

    12 Aug 2026

    “Sustainability starts with a genuine commitment to want to achieve meaningful impact,” says Empact’s group sustainability executive Lara Barlow. Image supplied.
    Empowering people to prosper: Inside Empact’s first sustainability report

    By Maroefah Smith 12 Aug 2026

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