Starwood Hotels & Resorts to open 50 hotels in Europe, Africa and ME
BERLIN, GERMANY: With growth fuelled by demand for its luxury and design-led brands, Starwood is poised to open 12 hotels in the region this year.
From the International Hotel Investment Forum (IHIF) in Berlin, Starwood Hotels & Resorts Worldwide, Inc has announced that it will open 50 hotels in Europe, Africa and the Middle East over the next three to five years.
With growth fuelled by demand for its design-led and luxury brands, the company will unveil 12 of these hotels in the region this year alone. Globally, Starwood expects to open 70-80 hotels in 2011 as it continues to strengthen its lead as the world's largest operator of luxury and upper upscale hotels
Starwood Hotels & Resorts Worldwide, Inc is one of the leading hotel and leisure companies in the world with 1025 properties in 100 countries and territories with 145 000 employees at its owned and managed properties.
The group is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft, and Element SM.
Starwood Hotels also owns Starwood Vacation Ownership, Inc, one of the premier developers and operators of high quality vacation interval ownership resorts.
For more information, go to www.starwoodhotels.com.