Europe: Eat Pray Love book sales increase with theatrical release
According to Media Control GfK International research, based on actual point-of-sale retail data, consumer purchases of the film edition of Elizabeth Gilbert's book increased on average (+) 52% from the week prior compared to the week of the movie's release within the major European book markets.
Largest unit sales increases came from the Mediterranean region, as volume surged (+) 92% in Portugal and (+) 69% in Italy, which was a featured film location.
The analysis
Media Control GfK International book tracking service provides weekly retail sales and gross consumer spending data on books sold in 10 European countries. For more information about Media Control GfK International's book tracking service, contact our USA team.
Further information: www.gfkrt.com/markets/entertainment/index.en.html.
Source: GfK
The GfK Association was established in 1934 as a non-profit organization for the promotion of market research. Its membership consists of approximately 600 companies and individuals. The purpose of the Association is to develop innovative research methods in close cooperation with academic institutions, to promote the training and further education of market researchers, to observe the structures and developments in society, the economy and politics that play a key role in private consumption, and to research their effects on consumers. Survey results are made available to the membership. The GfK Association is a shareholder in GfK SE.
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