comScore releases May 2010 US online video rankings
Top 10 video content properties by videos viewed
US Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1% of all videos viewed online. YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 1.2 billion videos, or 3.5% of all online videos viewed. Microsoft sites ranked third with 642 million (1.9%), followed by Vevo with 430 million (1.3%) and Viacom Digital with 347 million (1.0%).
| Top US Online Video Content Properties* by Videos Viewed May 2010 Total US - Home/Work/University Locations Source: comScore Video Metrix | ||
|---|---|---|
| Property | Videos (000) | Share of |
| Videos (%) | ||
| Total Internet : Total Audience | 33,950,891 | 100.0 |
| Google Sites | 14,628,095 | 43.1 |
| Hulu | 1,174,844 | 3.5 |
| Microsoft Sites | 642,027 | 1.9 |
| Vevo | 430,257 | 1.3 |
| Viacom Digital | 346,755 | 1.0 |
| Yahoo! Sites | 336,314 | 1.0 |
| CBS Interactive | 333,189 | 1.0 |
| Turner Network | 331,897 | 1.0 |
| Fox Interactive Media | 328,492 | 1.0 |
| Facebook.com | 245,120 | 0.7 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top 10 video content properties by viewers
Nearly 183 million viewers watched an average of 186 videos per viewer during the month of May. Google Sites attracted 144.6 million unique viewers during the month (101.2 videos per viewer), followed by Yahoo! Sites with 46.0 million viewers (7.3 videos per viewer), and Vevo with 45.6 million viewers (9.4 videos per viewer). Vevo jumped one position in the May ranking taking the #3 spot with 45.6 million viewers and an average of 9.4 videos per viewer.
| Top US Online Video Content Properties* by Unique Viewers May 2010 Total US - Home/Work/University Locations Source: comScore Video Metrix | ||
|---|---|---|
| Property | Unique Viewers (000) | Average Videos per Viewer |
| Total Internet : Total Audience | 182,918 | 185.6 |
| Google Sites | 144,550 | 101.2 |
| Yahoo! Sites | 46,031 | 7.3 |
| Vevo | 45,579 | 9.4 |
| Facebook.com | 45,492 | 5.4 |
| Fox Interactive Media | 44,266 | 7.4 |
| Hulu | 43,541 | 27.0 |
| CBS Interactive | 41,028 | 8.1 |
| Microsoft Sites | 39,416 | 16.3 |
| Turner Network | 35,307 | 9.4 |
| Viacom Digital | 34,572 | 10.0 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Top video ad networks by potential reach
In May, Tremor Media ranked as the top video ad network with a potential reach of 102.8 million viewers, or 56.2% of the total video viewing audience. ScanScout Network ranked second with a potential reach of 99.3 million viewers (54.3% penetration) followed by YuMe Video Network with 87.5 million viewers (47.8%).
| Top US Online Video Ad Networks by Potential Reach of Unique Viewers May 2010 Total US - Home/Work/University Locations Source: comScore Video Metrix | ||
|---|---|---|
| Property | Unique Viewers (000) | Viewer Penetration |
| Total Internet : Total Audience | 182,918 | 100.0 |
| Tremor Media - Potential Reach | 102,787 | 56.2 |
| ScanScout Network - Potential Reach | 99,290 | 54.3 |
| YuMe Video Network - Potential Reach | 87,508 | 47.8 |
| Adconion Video Network - Potential Reach | 86,641 | 47.4 |
| Advertising.com Video Network - Potential Reach | 83,877 | 45.9 |
| BBE - Potential Reach | 83,026 | 45.4 |
| Break Media - Potential Reach | 80,869 | 44.2 |
| SpotXchange Video Ad Network - Potential Reach | 76,734 | 41.9 |
| TidalTV - Potential Reach | 69,640 | 38.1 |
| BrightRoll Video Network - Potential Reach | 67,521 | 36.9 |
Other notable findings from May 2010 include:
- The top video ad networks in terms of their actual reach delivered were: Joost Video Network (by Adconion Media Group) with 35.2% penetration of online video viewers, BrightRoll Video Network with 24.4%, and Tremor Media Video Network with 21.2%;
- 84.8% of the total US Internet audience viewed online video;
- 144.1 million viewers watched 14.6 billion videos on YouTube.com (101.2 videos per viewer);
- The average Hulu viewer watched 27.0 videos, totalling 2.7 hours of video per viewer;
- The duration of the average online video was 4.3 minutes.
Source: comScore
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