The heART and science of effective advertising
Saiesh Ajudhiya and Michele Vrdoljak
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Cannes Direct and Media winners announced
OgilvyOne Worldwide won the only Silver in the Direct Marketing category for South Africa. Two Media Lions were won by TBWA Hunt Lascaris and one by King James. View the winning entries.
Direct Marketing | |||
Silver | OgilvyOne Worldwide | Volkswagen "VW Bus Milestones" | View ad |
Media | ||||
Media lion | Cinema | TBWA Hunt Lascaris | BMW Bixenon: Headlights "Bixenon" | View ad |
Media lion | Magazines | TBWA Hunt Lascaris | Standard Bank Achiever "Achiever" | View ad |
Media lion | Radio | King James | Cape Argus Classified "Call-Ins" | View ad |
All the winning entries can be viewed online on the Cannes Lions website - Direct Marketing and Media.