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Business Day introduces The Tourist
South Africa’s business daily, Business Day, is introducing a monthly supplement that will focus on the tourism industry. The Tourist hits the news stands on 5 May 2006.
The Tourist will be published on a monthly basis as an insert to Business Day. Its focus will be on tourism as an economic sector, incorporating news, views and interviews with key role players in the industry.
Peter Bruce, editor of Business Day, says: “Business Day is expanding its coverage to include news worth knowing about the business of tourism. Investors, policymakers, entrepreneurs and tourists – both visitors and Gautengers – will find The Tourist a valuable and interesting read.”
This joint initiative between Business Day and the Gauteng Tourism Authority will promote Gauteng’s unique and, to a large extent, unheralded leisure and heritage destinations, and provide a deeper understanding of the economic impact of the sector at macro and micro level.
Although its primary focus will be on Gauteng, this eight-page tabloid publication will circulate nationwide and cover national tourism issues as well.
