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Lanseria International Airport gets new signage, billboards

3 Aug 2012

Outdated signage at Lanseria International Airport's check-in points was replaced with sophisticated LED fabric frame light boxes. The branding exercise, carried out by November 1, included the rollout of marketing campaigns for Blackberry and Mango. Wide-format fabric branding was used at check-in counters, the departure lounge and international arrivals.

Lanseria International Airport gets new signage, billboards

click to enlarge

As branding specialists, the company piloted the revamp of various branding sites within the airport. This included the design, production and installation of new slim-line LED light boxes as well as non-illuminated fabric frames.

Sean Gouws, November 1 sales and marketing manager, commented, "The airport branding exercise is a definite highlight for us and we're very pleased with the results. The LED and fabric frame branding applications are sophisticated and effective - an ideal application for the airport environment."