Nine industries are represented with 45 categories and 8000 brands included in the measurement, which is not only about brand awareness or about liking the brand but recognises that South Africans are committed to a specific brand and endorse this brand with regular consumption.
Global marketing manager for Savanna, Saramien Dekker says, "The team is thrilled about winning this award. It confirms the iconic status the brand holds with the South African public. Its premium cider is enjoyed in more than 40 countries worldwide and ranks in the top five ciders volume-wise."
