Gareth Pon is Samsung Electronics 2015 Digital Imaging brand ambassador

The one-year partnership will include taking part in photo walks, making guest appearances at local launches, assisting in training consumers and floor sales people and producing online training videos.

Social media influencer

Pon says the partnership will enable him to share images that are even more exciting with his followers by using the device to produce content for a range of online platforms. "The company is renowned for its innovative and pioneering approach to consumer electronics and I am excited to work with this global icon to produce content to inspire other South Africans to push the boundaries of photography and seek out the future of photography as a whole."

"As a prominent social media influencer, Pon brings a host of social networking skills and has fast gained prominence both globally and here at home. His deep understanding both of Instagram and other social media platforms makes him the perfect partner for the company, as we attract a new generation of photographers and enthusiasts," said Michael Gibson, Part Leader for Digital Imaging & Accessories at Samsung Electronics SA.

Best Instagrammer in Africa

Pon was named the "Best Instagrammer in Africa" at the first annual African Blogger Awards in 2014 and founded the official Instagrammers South Africa Community. Since then he has hosted regular 'instameets', enabling Instagram photographers to meet and take photos to connect brands.

To follow Pon, go to http://instagram.com/garethpon or www.garethpon.com.