McCain's new website for foodservice industry

The South African foodservice industry, resellers and wholesalers can now interact with the company in the digital environment to access to detailed product information.

In the consumer-driven market which characterises the foodservice sector in South Africa, the demand for convenience is increasing. This demand is echoed in the need for convenient foods and convenient sources of information.

The site is compatible with today's browsers and tablets and has a down-scaled version for smartphones through the company's mobi-site, allowing anyone with access to the internet the benefit of advanced digital foodservice assets at the click of a button.

For wholesalers, resellers, distributors and F&B managers, selection, purchasing and ordering processes are made that much simpler with the easy-to-browse product e-brochure that breaks down the range of quality frozen potato and vegetable products into three convenient range categories - Classics, Signatures and Alternatives.

Useful tools and business tips sections

There is an array of useful tips and how-to videos designed to help businesses thrive. The site also includes:

• Potato ID (which helps determine the best potato products for business),
  
• Fresh to Frozen Calculator (which highlights the benefits of frozen vegetables versus fresh),
  
• Perfect Basket (which, based on input, gives users a full basket of products which are suitable for their business)
  
• Advanced Search web tools, will assist users in determining exactly which McCain products are best for their purposes.

The site's news section will be updated on a regular basis with the latest announcements from the company, product innovation information, opinion pieces from industry experts and details on the latest promotions. In the Downloads section, users will be able to access reliable graphic visual aids, technical data, recipes, business hints and tips, product catalogues, a 'search-by-map' function, which allows users to find a preferential wholesaler and/or distributor through the use of a visual map, how-to videos and more.

For more information, go to www.mccainfoodservice.co.za