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Primedia Outdoor trending
Primedia Outdoor works closely with the fashion industry since most of the fashion brands use their prime sites for their product campaigns.
5fm’s Anele with Primedia Outdoor’s Naledi Masopha at the Fairlady Spring Preview
The event attracted an array of celebrities and Jo'burg socialites who were keen to hear Fairlady's Fashion editor, Chu, spill the beans on the latest Spring/Summer fashion trends. Candice-Lee, Fairlady's Editor, shared her expertise on beauty trends and how to look great effortlessly.
Primedia Outdoor is currently the largest wholly South African owned outdoor advertising media specialist with over 15 000 advertising panels across the country - offering exposure across a mix of media types, providing flexible coverage of the entire LSM spectrum, including the digital network, airport advertising, freeway spectaculars, suburban spectaculars, bus stops and many other prime sites around the country.
This Spring/Summer fashion trend is all about colour and more colour...Colour blocking being earmarked as the latest craze. With high tech bright colours taking precedence over the duller Autumn/Winter colours. Keeping up with the trends, the high-tech electronic LED billboard advertising is the buzz word in outdoor advertising circles. Take note. Look out for popular fashion brands showcasing their products on LED signs. Yes, outdoor media is trending.
A special thank you to Fairlady for the invite.
