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'A Team of Millions' for King Shaka Airport

22 Aug 2011

Rugby fans travelling from King Shaka International airport will stand proud at the sight of a 294m² ABSA Rugby World Cup creative that dominates the departures hall.

'A Team of Millions' for King Shaka Airport

Across a Provantage site, one of the largest indoor sites in any South African Airport, the creative is visible to all passengers, well-wishers and visitors from August to October 2011.

"The creative fits perfectly with the Provantage site at King Shaka International Airport. The sheer size of it is extremely impactful," says Skhumbuzo Nkosi, Director at Provantage Out of Home Media.

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Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.