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Provantage Out of Home Media activates KFC Fangaea foosball

As a wind-up of KFC's Fangaea campaign, a foosball activation was rolled out, giving excited sports fans an opportunity to come together and have fun.

Issued by Provantage

19 Aug 2010

Provantage Out of Home Media activates KFC Fangaea foosball

The elements included a giant branded 12 x 5m human foosball, which was inflated in Maponya Mall's parking lot outside the main entrance and food court. Thirteen energetic promoters dressed as cricket, rugby and tennis players got the ball rolling by playing and enticing the enthusiastic crowds. A human foosball referee cracked jokes and cautioned players ensuring that clean play and a positive vibe was maintained during the thrilling games. Fun was had by all as members of the public formed teams and battled it out for the next goal. "True Fans" who had the most fun and gave the most support received KFC meal vouchers including Streetwise 2, Snackboxes, Family Meals and KFC Family Buckets.

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Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.