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Coca-Cola IRT bus advertising in Cape Town

14 Jul 2010

Coca-Cola branded the new Integrated Rapid Transport (IRT) busses in Cape Town to amplify their FIFA World Cup sponsorship in the Mother City.

Coca-Cola IRT bus advertising in Cape Town

Provantage Out of Home Media were contracted by Coca-Cola to brand the entire fleet, consisting of 43 brand new busses over the World Cup period. The IRT busses were a primary transport mode for football fans in Cape Town and delivered fantastic exposure for Coca-Cola in a city with limited outdoor opportunities.

Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.