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Larger than life Rama campaign
Unilever's margarine and spreads brand, Rama, is using large-format advertising on four of Wideopen Platform's Mega Signs in the Johannesburg and Durban CBDs, the company said yesterday, Tuesday, 23 June 2009.
Rama's larger-than-life “Good fats help you grow” campaign will span a massive 1241m² of prime advertising space until the end of December 2009.
Located in the country's major traffic flow zones, Rama's Mega Signs are situated in Gauteng on the Wotan building, in close proximity to the bustling Johannesburg Bree Street Taxi rank and 6 Anderson Street, which boasts visibility from the M2 highway. In Durban, Rama has secured the Butterworth Hotel site, located in the CBD and alongside one of Durban's busiest commuter hubs and the Van Der Stel site.
