On Thursday 27 September, the sixth annual New Generation Social & Digital Media Awards took place at MonteCasino.
See the full list of 2018 winners below...
Corporate
Most Innovative Use of Social Media
GOLD WINNER: Black –Joe Public Connect – The Future of Entertainment
GOLD WINNER: Investec – Wunderman SA – The Insterview
SILVER WINNER: Unilever South Africa – Surf – School of Shine
Most Innovative Use of Digital Media
GOLD WINNER: South African Breweries – Joe Public Connect – Your Business in Lights
SILVER WINNER: Unilever South Africa – Digitas Liquorice Surf – School of Shine
SILVER WINNER: Unilever South Africa – Gorilla – Shield – Pressure Moments
Blogging Excellence
GOLD WINNER: Gauteng Tourism Authority
SILVER WINNER: Penquin
Mobile Marketing Excellence
GOLD WINNER: Vodacom – Team Red Summer 2017 – Shake
SILVER WINNER: Unilever South Africa – Digitas Liquorice – OMO – Stains don't matter
Best Use of Social Media to Research and Evaluate
GOLD WINNER: Merck (iliadin) – Gorilla –Mimic Your Man
SILVER WINNER: DHL Africa – HaveYouHeard Marketing – Online Conversation & Sentiment Tracking
Best Low Budget Campaign
GOLD WINNER: Investec – Wunderman SA – The Insterview
SILVER WINNER: ABinBev – DNA Brand Architects – #LionCanAtCannesLions Campaign
Most Viral Campaign
GOLD WINNER: Unilever South Africa – Digitas Liquorice – OMO – Father's Day Online Media Awards
SILVER WINNER: SANBS – Flow Communications – #NewBlood
SILVER WINNER: Old Mutual Limited – #On the Money Financial Institution
BRONZE WINNER: Vodacom – Team Red – Vodacom #YouthDay
Best Use of Technical Innovation
GOLD WINNER: Unilever South Africa – Digitas Liquorice Surf – School of Shine
SILVER WINNER: South African Breweries – Joe Public Connect – The Invisible Issue
SILVER WINNER: Reckitt Benckiser - G&G Digital – Harpic White & Shine Thick Bleach
Best Integrated Marketing Campaign
GOLD WINNER: Vodacom – Team Red Summer 2017 – Shake
GOLD WINNER: New Balance South Africa – Levergy – #BeProteas
SILVER WINNER: Digitas Liquorice – Surf – School of Shine
Best Online PR Campaign
GOLD WINNER: Famous Brands - DNA Brand Architects – Steers #Respek Nation
SILVER WINNER: Best Online PR Campaign Nelson Mandela Foundation – Flow Communications – Obama Lecture
Excellence in Content Marketing
GOLD WINNER: New Balance South Africa – Levergy – #BeProteas
SILVER WINNER: Unilever South Africa – Digitas Liquorice – Surf – School of Shine
BRONZE WINNER: Chicken Licken – Joe Public Connect – The Double Chick’n Boerie™ Burger Debate
Best Use of Social Media in a Loyalty Programme/Campaign
SILVER WINNER: Unilever South Africa – Digitas Liquorice – Surf-School of Shine
Best Community Engagement Award
GOLD WINNER: DHL Africa - HaveYouHeard Marketing – DHL Africa – Social Media Engagement
SILVER WINNER: Royco - Let's eat with Siphokazi – Arc South Africa
SILVER WINNER: Royco - Let's eat with Siphokazi –MediaCom
Best Online Competition
GOLD WINNER: Scholl - Arc South Africa – #InMyShoes
SILVER WINNER: Unilever South Africa – Gorilla – AXE: AXECESS Ibiza
Most Innovative Gamification Campaign
GOLD WINNER: 2018 South African Breweries – Joe Public Connect – Beer Finder – Cape Town
SILVER WINNER: 2018 Reckitt Benckiser – G&G Digital – Harpic White & Shine Thick Bleach
Best Social Media Reach from an Event
GOLD WINNER: 2018 New Balance South Africa – Levergy – #BeProteas
SILVER WINNER: 2018 DHL Express SA - HaveYouHeard Marketing – #DHLRugby7s
Best Revenue Generating Marketing Campaign/Event
GOLD WINNER: 2018 Vodacom -Team Red Summer 2017
SILVER WINNER: 2018 Unilever South Africa – Digitas Liquorice – Stains don’t Matter
Online Media and Tools
Best Corporate Website
GOLD WINNER: Chicken Licken – Joe Public Connect
SILVER WINNER: Standard Bank – Wunderman SA
Best Intranet
GOLD WINNER: City Sightseeing – Flow Communications
SILVER WINNER: Steers Franchise – Sauce Advertising
Best Online Newsletter
BRONZE WINNER: Beyers Chocolates – Stratitude
BRONZE WINNER: Hollard – Flow Communications – #InsuranceTips
Best Marketing Automation Campaign
GOLD WINNER: Suzuki Auto South Africa - Penquin and Spitfire Inbound – Nowhere to go but UP
SILVER WINNER: Rentokil Initial – Spitfire Inbound – Digital Growth
Agency
Best Augmented Reality Marketing Campaign
GOLD WINNER: bizAR Reality – Burger King’s BK Dino’s Campaign
Most Innovative Digital Campaign by a Small Agency
SILVER WINNER: iClick Marketing – Dischem – Beauty Fair
BRONZE WINNER: FetchThem – Italtile – Immersion
Most Innovative Digital Campaign by a Med - Large Agency
GOLD WINNER: Joe Public Connect – South African Breweries – Your Business in Lights
SILVER WINNER: Zenith Media - Samsung South Africa – Fun #WithGalaxy S9
Most Innovative Social Media Campaign by a Small Agency
GOLD WINNER: Positive Dialogue Communications – Toy Kingdom – Agents of Fun Campaign
Most Innovative Social Media Campaign by a Med - Large Agency
GOLD WINNER: Joe Public Connect – Black – The Future of Entertainment
SILVER WINNER: Wunderman SA – Investec – The Insterview
BRONZE WINNER: Cerebra – The Coca-Cola Company – Sprite Mashups
Most Viral Campaign by an Agency
GOLD WINNER: Cerebra – ABSA – #Budget2018
SILVER WINNER: Zenith Media – Samsung South Africa – Fun #WithGalaxy S9
Best App Developed by an Agency
SILVER WINNER: Flow Communications – City Sightseeing – City Sightseeing Business System
Best Integrated Marketing Campaign by an Agency
GOLD WINNER: DNA Brand Architects – AbInBev Castle Lite – Hold My Beer
SILVER WINNER: Joe Public Connect – Chicken Licken – The Double Chick’n Boerie™ Burger Debate
SILVER WINNER: Penquin & Spitfire Inbound - Suzuki Auto South Africa – Suzuki Ignis Launch
BRONZE WINNER: Stratitude – Indwe Risk Services – #Bringbackthemiddleman
Best Use of Social Media using Gather Online
SILVER WINNER: Slikouronlife – The Coca-Cola Company – Sprite #FillUpFNB
Best Influencer Marketing Campaign by an Agency
GOLD WINNER: Arc South Africa – Clover – #TheWhistlingChef
SILVER WINNER: Niche Guys – Unilever South Africa – Domestos - Flush Less
SILVER WINNER: Gorilla – Unilever South Africa – AXE: AXECESS Ibiza
Special Awards
Best Agency Community Engagement Manager Award
GOLD WINNER: Phumelele Dimba – Joe Public Connect
The New Generation Social Wiz Award
GOLD WINNER: Kevin McLennan – Artifact Advertising
The New Generation Digital Brand of the Year Award
GOLD WINNER: Black – Joe Public Connect
The New Generation Online Strategy of the Year Award
GOLD WINNER: I'm Original – iSchool Press Team – #GirlSafe
The New Generation Top Graphic Designer Award
GOLD WINNER: Bianca Potgieter – Joe Public Connect
The New Generation Overall Social and Digital Corporate Winner Award
GOLD WINNER: South African Breweries – Joe Public Connect
The New Generation Medium – Large Agency of the Year Award
GOLD WINNER: Joe Public Connect
The New Generation Outstanding Student of the Year Award
GOLD WINNER: Julia Ridderhof – UJ – #ReimaginePlastic
New Generation was sponsored by MediaCom SA, Fujifilm SA - Instax, WeGather, LS24Colab, Unique Productions, Inside Man Media, Digital Film Services, Media Film Services & the IMC, Africa’s Largest.
Entries for next year’s awards open in May 2019, via www.newgenawards.co.za.
