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DStv cleans up in New York at Promax
It seems like yesterday when DStv went on air for the first time and 10 years down the line, to share the stage with the likes of Disney, HBO and Warner Brothers is a phenomenal achievement. Graham Pfuhl, DStv's Marketing & Sales Director congratulated his team and the production house Studio Zoo on achieving such a mammoth task, he said, "there is no better benchmarking than against one's peers and as we celebrate our 10th birthday this year, accolades such as the Promax & BDA Awards are a strong indication that we are on the right course."
Thirty seconds in a promo is all it takes to engage the DStv subscriber in an informative yet witty manner. Koo Govender, DStv's Creative Services Manager said, "promos play an important role as they enhance desirability of the brand. The challenge is to engage our subscribers in a creative and emotive way but also enable them to derive maximum benefit from their DStv experience. Being awarded 12 Promax Awards is absolutely fantastic."
With 10 years almost in the bag, DStv subscribers can look forward to another thrilling decade of world-class entertainment.
DStv's awards were in the following categories:
2005 Promax World Gold Awards:
DStv's "Sound" promo was awarded Gold in the "Editing" category
The "DStv Compact" Press launch presentation won Gold in the "Marketing Presentation External" category
"Count on DStv Kids" won Gold in the "Promos & Spots - Children's Programme" category
"Make Time for Extravaganzas" was awarded Gold in the "Promos & Spots - Multi Genre" category
"Make Time for Movies" was awarded Gold in the "Promos & Spots - Theatrical Movies Released to Television" category and DStv's "April Movie Highlights" won Silver in the same category
DStv's "Sound" campaign was awarded Silver in the "Branding/Image Campaign" category
DStv's "Interactive Olympics" won Silver in the "Funniest Promotion" category and also in the "Promos & Spots - Sports Programme" category
2005 BDA World Gold Awards:
DStv's "Touch Launch Promo" won Gold in the category "Promo for Interactive Television"
DStv's "Every Minute, Every Moment" was awarded Gold in the category "Salon de Refus"
The "E! Entertainment Launch Promo" was awarded Bronze in the category "Art Direction & Design: Image Promo"
Promax & BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media. Promax Awards are recognised around the world as being the highest accolade for creative professionals within the industry/ television promotion and marketing professionals.