Decorex gets TV partner

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati

The Home Channel has confirmed it will collaborate with Decorex SA at its exhibitions taking place in Durban, Cape Town and Joburg this year.

The channel, which delivers decor, design, home improvement and property television programmes, mixing the best of local and international content, will use this opportunity to film unique content at the Decorex SA exhibitions.

Michelle Arnold, GM of sales at the channel says that the channel's involvement at each of the three exhibitions will create awareness for the channel and this would result in 'more eyeballs on screen'. The channel has found that there is an increasing consumer appetite for decor, design and lifestyle inspiration.

With this year's theme being 'Design Your Life', Sian Steyn, Decorex SA portfolio manager, said the wide variety of exhibitors as well as the array of décor and lifestyle shows on Home Channel meant that South Africans will be spoilt for choice when it comes to selecting décor looks to suit their lifestyles. For more information, go to www.decorex.co.za.