#Loeries2018: ALL THE WINNERS!
After a day of more leisurely events on and around the Durban beachfront and recouperating from a night of celebration, attendees were ready as ever for the second night of the 2018 Loeries Awards.
MEC for Economic Development, Tourism and Environmental Affairs, Sihle Zikalala, opened the ceremony, with Loeries creative voice Donovan Goliath as emcee. Zikalala said that Durban must become the “Cannes of Africa” and that the creative industry should help make this happen.
Commenting on their sponsorship of the Loeries, spokesperson, CEO of DStv Media Sales, Fahmeeda Cassim-Surtee, said that DStv will continue to invest in the Loeries. "In a world that is becoming more about machine learning and automation, it seems that one of the only things that drive us is creativity and a bit of competition, of which the Loeries does both."
On the Saturday night, awards were presented across the categories of:
- Effective creativity, sponsored by Woolworths;
- Film, sponsored by DStv;
- Integrated campaign, sponsored by AB InBev;
- Live communications, sponsored by Gearhouse;
- Media innovation;
- PR and media communication;
- Radio and audio, sponsored by Gagasi FM;
- Service design, sponsored by Accenture;
- The SANBS public service award, awarded to Joburg Ballet 'Breaking Ballet' by TBWA\Hunt\Lascaris;
- Agency of the year, which went to Joe Public United, with TBWA\Hunt\Lascaris Johannesburg in second place and Impact BBDO Dubai coming in third; and
- Regional agency group of the year is TBWA\Hunt\Lascaris Johannesburg.
Grand Prix-view
The three Grands Prix on the night were awarded to:
- La Libanaise Des Jeux's 'Lucky Face' by Impact BBDO Dubai - Integrated campaign
- Louvre Abu Dhabi's 'Highway Gallery' by TBWA\RAAD Dubai - Radio
- Kimberly-Clark 'The World's First Baby Marathon' by Ogilvy Johannesburg - Film communication
This brought the total to 287 Loeries awarded across 14 categories, including 6 Grands Prix, 31 Golds, 69 Silvers, 113 Bronzes, 18 Craft Golds and 50 Craft Certificates.
More than 2,500 entries were received, with 15% of entries from outside South Africa. A total of 700 brands were represented by 265 agencies from 15 countries across Africa and the Middle East.
Special awards
In addition to Nando's CMO Doug Place winning the Marketing Leadership and Innovation Award, presented the previous night, Greg Gray of Romance Films was this year’s Hall of Fame inductee.
All the Loeries 2018 award winners:
COMMUNICATION DESIGN | ||||||
Prize | Category | Agency Country | Brand | Title | Product | Entry Company |
Grand Prix | Brand Identity & Collateral Design - Identity Programmes | Turkey | Fear and Fantasy Festival | Fear and Fantasy Festival | Fear and Fantasy Festival | TBWA REKLAM HIZMETLERI A.S. |
Campaign Gold | Brand Identity & Collateral Design - Identity Programmes | South Africa | Explorers Club | Explorers Club Identity | Identity | Utopia |
Campaign Gold | Brand Identity & Collateral Design - Posters & Billboards | United Arab Emirates | Landmark Group | The Spacesuit Collection - The Future is Female, Florals in Space, Space Camo | Centrepoint | Impact BBDO Dubai |
Campaign Gold | Design Mixed-Media Campaign | South Africa | Nando's | #rightmyname | PERi-PERi Chicken | M&C Saatchi Abel |
Campaign Silver | Brand Identity & Collateral Design - Posters & Billboards | South Africa | Ultimate X | Year X | AR Posters | NORTH VCA |
Campaign Silver | Design Mixed-Media Campaign | South Africa | South African Tourism | Africa's Travel Indaba | Africa's Travel Indaba | FCB Johannesburg |
Campaign Silver | Design Mixed-Media Campaign | South Africa | David Jones Food | Building a Foods Brand | Foods | Woolworths Pty Ltd |
Silver | Brand Identity & Collateral Design - Logos | South Africa | Mr D Food | Anything you feel like | The Mr D Food App | M&C Saatchi Abel |
Silver | Brand Identity & Collateral Design - General Collateral | South Africa | Nando's | Reflections from home | Global Crockery System | Sunshinegun |
Silver | Creative Use of Paper | South Africa | Unilever | The OMO Book of Dirt | OMO | Ogilvy Cape Town & Ogilvy Africa |
Silver | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | Rand Merchant Bank | Think Bench | Corporate Investment Banking | Promise |
Silver | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | Mad Giant | Mad Giant brewery and restaurant | Mad Giant beer | Haldane Martin Iconic Design |
Silver | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Nando's | Da nossa terra (from our soil) | Nando's PERi-Gin & Moonshine | Sunshinegun |
Silver | Broadcast Design & Graphics | South Africa | DStv | Multidesign - Idents 2017 | Channel O | Wicked Pixels |
Campaign Bronze | Brand Identity & Collateral Design - Identity Programmes | South Africa | Zeitz Museum of Contemporary Art Africa | The Zeitz MOCAA: Identity Programmes | Zeitz Museum of Contemporary Art Africa | M&C Saatchi Abel |
Campaign Bronze | Brand Identity & Collateral Design - Identity Programmes | South Africa | Miavana | A place like no other | Nosy Ankao Island | Xfacta |
Bronze | Brand Identity & Collateral Design - Logos | South Africa | Equilibrium | Equilibrium Logo | Audiology, Hearing & Balance Practice | Switch Brand SA |
Bronze | Brand Identity & Collateral Design - Logos | South Africa | National | National | Security & Safety | Grid Worldwide Branding (Pty) Ltd |
Bronze | Brand Identity & Collateral Design - Posters & Billboards | South Africa | FNB | Courageous | Poster | Hitchcock Michalski |
Bronze | Brand Identity & Collateral Design - Direct & Promotional Mail | South Africa | M&C Saatchi Abel | It’s Going to be Wild | Calendar | M&C Saatchi Abel |
Bronze | Brand Identity & Collateral Design - Direct & Promotional Mail | South Africa | Sunshinegun | Sun's Out. Gun's Out | Handguns/Festive season gift | Sunshinegun |
Bronze | Brand Identity & Collateral Design - Direct & Promotional Mail | South Africa | SADAG | Everyday Colours | Mental Health | 34° |
Bronze | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | Unilever South Africa | Reinvention Kitchen | Robertsons Herbs & Spices | The Hardy Boys |
Bronze | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | Namibia | Standard Bank Namibia | Standard Bank Buy-a-Brick CSI – “The Shack” | CSI Initiative | Advantage Y&R |
Bronze | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Autograph Distillery | Autograph Gin | Autograph Gin | OFYT Marketing & Communications (Pty) Ltd |
Bronze | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Garagista | Like the beer? Buy the brewery | For Sale Ale | DUKE |
Bronze | Three Dimensional & Environmental Design - Furniture Design | South Africa | Goedgedaght | Imaginative desks | Grow Peace POP centres | Bittersuite - Cape Town, South Africa |
Bronze | Publication Design - Whole Publication | United Arab Emirates | One Foods | The 25% Less Cookbook | Sadia | Impact BBDO Dubai |
Campaign Craft Gold | Design Crafts - Photography | South Africa | Tiger Brands | Doomed Insects - Fly, Cockroach, Ant | Doom | TBWA Hunt Lascaris Johannesburg (Pty) Ltd |
Campaign Craft Gold | Design Crafts - Art Direction / Graphic Design | South Africa | Distell | Nederburg Stories - A Story For The Bold-Hearted, Born In The Shadows, Written On A Sea Breeze | Nederburg | TBWA Hunt Lascaris Johannesburg (Pty) Ltd |
Craft Gold | Design Crafts - Illustration | South Africa | MTN | MTN Illustration | MTN Illustration style | Grid Worldwide Branding (Pty) Ltd |
Craft Certificate | Design Crafts - Illustration | South Africa | Goedgedaght | Circus Ringmaster | Grow Peace POP centres | Bittersuite - Cape Town, South Africa |
Craft Certificate | Design Crafts - Typography | South Africa | MTN | MTN Brighter Sans | MTN Typography System | Grid Worldwide Branding (Pty) Ltd |
DIGITAL & INTERACTIVE COMMUNICATION | ||||||
Grand Prix | Digital Integrated Campaign | South Africa | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | King James Group |
Campaign Gold | Data Driven Campaign | United Arab Emirates | La Libanaise Des Jeux | Lucky Face | Loto Libanaise | Impact BBDO Dubai |
Campaign Gold | Data Driven Campaign | South Africa | Kimberly-Clark | The World's First Baby Marathon | Huggies | Ogilvy Johannesburg |
Gold | Digital & Interactive - Social Media | South Africa | Joburg Ballet | Breaking Ballet | Joburg Ballet | TBWA Hunt Lascaris Johannesburg |
Campaign Silver | Data Driven Campaign | South Africa | Joburg Ballet | Breaking Ballet | Joburg Ballet | TBWA Hunt Lascaris Johannesburg |
Campaign Silver | Digital Integrated Campaign | United Arab Emirates | La Libanaise Des Jeux | Lucky Face | Loto Libanaise | Impact BBDO Dubai |
Campaign Silver | Digital Integrated Campaign | South Africa | Nando's | #rightmyname | PERi-PERi Chicken | M&C Saatchi Abel |
Campaign Silver | Digital Integrated Campaign | South Africa | Kimberly-Clark | The World's First Baby Marathon | Huggies | Ogilvy Johannesburg |
Silver | Digital & Interactive - Display Advertising | South Africa | American Swiss, The Foschini Group | Drop The Hint | Jewellery | VML South Africa (Pty) Ltd |
Silver | Digital & Interactive - Social Media | United Arab Emirates | Connect | Slow Trends | Connect Boundless | TBWA\RAAD |
Silver | Digital & Interactive - Applications, Games & Interactive tools | Kenya | Kenya Tourism Board | Culture Captcha | Magical Kenya | Scanad |
Campaign Bronze | Digital & Interactive - Display Advertising | South Africa | Tiger Brands | Most Annoying Banner, Breeding Banner | Doom | TBWA Hunt Lascaris Johannesburg (Pty) Ltd |
Campaign Bronze | Data Driven Campaign | South Africa | Investec | Insterview - The Instagram Interview | Investec | Wunderman South Africa |
Campaign Bronze | Data Driven Campaign | South Africa | American Swiss, The Foschini Group | Drop The Hint | Jewellery | VML South Africa (Pty) Ltd |
Campaign Bronze | Digital Integrated Campaign | South Africa | Sanlam | Mna Nam | National Savings Month | Financial products | King James Group |
Campaign Bronze | Digital Integrated Campaign | South Africa | American Swiss, The Foschini Group | Drop The Hint | Jewellery | VML South Africa (Pty) Ltd |
Bronze | Digital & Interactive - Website or Microsite | South Africa | Sanlam | Sanlam Family Fortune | Sanlam Private Wealth | King James Group |
Bronze | Digital & Interactive - Social Media | South Africa | Santam | #whatidratherdo | Santam | King James Group |
Bronze | Digital & Interactive - Social Media | South Africa | Volkswagen | #Marco #Polo | Polo | Ogilvy Cape Town |
Bronze | Digital & Interactive - Social Media | South Africa | Investec | Insterview - The Instagram Interview | Investec | Wunderman South Africa |
Bronze | Digital & Interactive - Social Media | South Africa | Mercedes-Benz | Growl | AMG | Net#work BBDO |
Bronze | Digital & Interactive - Social Media | United Arab Emirates | Nissan KSA | #SheDrives | Institutional | TBWA\RAAD |
Craft Gold | Digital Crafts - Writing | South Africa | Kimberly-Clark | The World's First Baby Marathon | Huggies | Ogilvy Johannesburg |
Craft Gold | Digital Crafts - Music & Sound Design | South Africa | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | King James Group |
Craft Certificate | Digital Crafts - Use of Technology | United Arab Emirates | La Libanaise Des Jeux | Lucky Face | Loto Libanaise | Impact BBDO Dubai |
Craft Certificate | Digital Crafts - Use of Technology | South Africa | Kimberly-Clark | The World's First Baby Marathon | Huggies | Ogilvy Johannesburg |
Craft Certificate | Digital Crafts - Music & Sound Design | South Africa | Joburg Ballet | Breaking Ballet | Joburg Ballet | TBWA Hunt Lascaris Johannesburg |
OUTDOOR & OUT OF HOME | ||||||
Gold | In-Store | South Africa | Garagista | Like the beer? Buy the brewery | For Sale Ale | DUKE |
Gold | Direct Mail | South Africa | GreatStock | The Anthology of Great (Stock) Poetry | Image Library | Joe Public |
Silver | Outdoor Media | Israel | Access Israel | People Not Symbols | Easy Parking Access for Handicapped | Leo Burnett Israel |
Silver | Outdoor Media | South Africa | POWA | News you need to see | Women's rights | Joe Public United |
Silver | In-Store | United Arab Emirates | Citibank | Hidden Hindi Posters - Tea | Money transfer | Horizon FCB Dubai |
Silver | In-Store | United Arab Emirates | Amnesty International | Skins of Peace | Campaign against Islamophobia | TBWA\RAAD |
Campaign Bronze | Outdoor Media | Saudi Arabia | NOD | Tag Life - Heart, kidney, Eyes, Liver | Organ Donation | J. Walter Thompson KSA |
Campaign Bronze | Outdoor Media | South Africa | Allan Gray | True Rewards Take Time - Best Time, Times Change, New Money, Throw Time | Allan Gray | King James II |
Bronze | Outdoor Media | South Africa | Wrigley | Shrink the Rainbow | Skittles | DDB |
Bronze | Outdoor Media | South Africa | Keepit100 | Burning Billboard | Keepit100 | Joe Public Ignite |
Bronze | Outdoor Media | South Africa | Nike | Zoo Lake Community Basketball Courts | Basketball Apparel | Futura with Faatimah Mohamed-Luke & Karabo Moletsane |
Bronze | Outdoor Media | South Africa | Comair | Defaced Billboard | kulula.com | McCann Worldgroup South Africa |
Bronze | Transit & Air | South Africa | Edward Snell | #IAMNEXT | Russian Bear Vodka | Loxyion Conexyion |
PRINT COMMUNICATION | ||||||
Grand Prix | Tactical use of Newspaper | South Africa | Nando's | #rightmyname | PERi-PERi Chicken | M&C Saatchi Abel |
Campaign Gold | Newspaper Advertising | South Africa | Sanlam | 2 Minute Shower Songs - Press Springbok Nude, Goodluck, Kwesta, Mi Casa | 2 Minute Shower Songs | King James Group |
Gold | Tactical use of Newspaper | South Africa | POWA | News you need to see | POWA | Joe Public United |
Campaign Silver | Newspaper Advertising | South Africa | National Geographic Kids | Life Beyond the Logo - Angry Birds, Red Bull, Puma | National Geographic Kids Magazine | FoxP2 |
Campaign Silver | Newspaper Advertising | South Africa | Apartheid Museum | Past and Present - Verwoerd, Botha, Smuts | Apartheid Museum | TBWA Hunt Lascaris Johannesburg |
Campaign Silver | Newspaper Advertising | Turkey | UNDP | Istanbul Green Cemeteries - Kocasinan, Bagcilar, Gungoren | Social Responsibility Project | TBWA REKLAM HIZMETLERI A.S. |
Campaign Silver | Indoor Posters | South Africa | Chicken Licken | A Little Hungry - Temple, Mine, Bank | Slyders | Joe Public United |
Silver | Tactical use of Newspaper | Kenya | Daily Nation | No Nation | Newspaper | Scanad |
Campaign Bronze | Newspaper Advertising | United Arab Emirates | Go Sport | The Men's Sale - Lina, Dhaliya, Fatiha | Go Sport Sales | TBWA\RAAD |
Campaign Bronze | Newspaper Advertising | South Africa | National Geographic Kids | See Nature At Its Best - Aurora Borealis, Whale, Peacock, Wildebeest | Magazine | FOXP2 |
Campaign Bronze | Newspaper Advertising | Kenya | Airtel | Chase - Lion & Wildebeest, Cheetah & Gazelle, Shark & Seal | Airtel Internet | Ogilvy & Mather Africa |
Campaign Bronze | Newspaper Advertising | South Africa | MTN South Africa | MTN Emojicons - Ghost, Snowman, Poo | Brand | TBWA Hunt Lascaris Johannesburg |
Campaign Bronze | Indoor Posters | United Arab Emirates | Nissan | Camelpower - Hump, Nostrils, Heart, Leg | Nissan Desert Lineup | TBWA\RAAD |
Campaign Bronze | Indoor Posters | South Africa | Apartheid Museum | The Old South Africa Flag - Segregation, Police Brutality, Youth | Apartheid Museum | TBWA Hunt Lascaris Johannesburg |
Campaign Bronze | Indoor Posters | South Africa | Hasbro | The Art of Playing with Your Food - Lichtenstein, Warhol, Banksy | Play-doh Kitchen Creations | TWO.AM Agency |
Campaign Bronze | Indoor Posters | Turkey | Land Rover | Don't Drink and Drive - Carambola, Peyote, Ayahuska | Borusan Otomotiv | TBWA REKLAM HIZMETLERI A.S. |
Bronze | Newspaper Advertising | South Africa | Brand South Africa | Amandla | Freedom Day | The Odd Number (Pty) Ltd |
Bronze | Tactical use of Newspaper | South Africa | Reckitt Benckiser | Christmas Wrapping Paper | Nurofen Headache Tablets | McCann Worldgroup South Africa |
Bronze | Indoor Posters | South Africa | Readers' Warehouse | Cookbooks | Readers' Warehouse | Grey Advertising Africa (Pty) Ltd |
Bronze | Branded Content Print | South Africa | Cipla SA | Bronki Boosters | Bronki Booster Comic Book | VML South Africa (Pty) Ltd |
Campaign Craft Gold | Print Crafts - Illustration | South Africa | Chicken Licken | A Little Hungry - Mine, Temple, Bank | Slyders | Joe Public United |
Craft Gold | Print Crafts - Writing | South Africa | GreatStock | The Anthology of Great (Stock) Poetry | Image Library | Joe Public |
Craft Gold | Print Crafts - Typography | United Arab Emirates | Citibank | Hidden Hindi Posters - Tea | Money transfer | Horizon FCB Dubai |
Campaign Craft Certificate | Print Crafts - Art direction | South Africa | One School at a Time | Education is a Weapon - Crime, Poverty, Ignorance | One School at a Time | Joe Public United |
Campaign Craft Certificate | Print Crafts - Illustration | Kenya | Shell | Engine - Car, Truck | Fuel Save | Scanad |
Campaign Craft Certificate | Print Crafts - Illustration | Kenya | Airtel | Chase - Cheetah & Gazelle, Lion & Wildebeest, Shark & Seal | Airtel Internet | Ogilvy & Mather Africa |
Campaign Craft Certificate | Print Crafts - Illustration | South Africa | Sanlam | 2 Minute Shower Songs - Press Springbok Nude Girls, Mi Casa, Goodluck | 2 Minute Shower Songs | King James Group |
Campaign Craft Certificate | Print Crafts - Typography | South Africa | Apartheid Museum | Past and Present - Verwoerd, Smuts, Botha | Apartheid Museum | TBWA Hunt Lascaris Johannesburg |
Craft Certificate | Print Crafts - Art direction | South Africa | Devil's Peak Brewing Company | The One Armed Beer Bandit | Craft Beer | J. Walter Thompson JHB |
Craft Certificate | Print Crafts - Typography | South Africa | Absa | Give Art Life - Portrait | L'Atelier | CULLINAN |
SHARED VALUE | ||||||
Campaign Gold | Shared Value | Kenya | M-Agriculture | Digi Farm: Connecting smallholder farmers | Digi Farm | Safaricom PLC |
Campaign Gold | Shared Value | South Africa | Unilever | Unilever’s Sustainable Living Plan | Sustainable Living Plan | Digitas Liquorice |
Campaign Silver | Shared Value | South Africa | Vitality | Vitality Active Rewards | Active Rewards | Discovery |
Campaign Silver | Shared Value | South Africa | PepsiCo | Simba Hawker Loyalty and Entrepreneur Development Project | Simba | PepsiCo |
Campaign Bronze | Shared Value | South Africa | AB InBev | #NoExcuse - Integrated Campaign | Carling Black Label | Ogilvy Cape Town |
Campaign Bronze | Shared Value | Lebanon | Bou Khalil | Em Khalil | Corporate | J. Walter Thompson Beirut |
STUDENT | ||||||
Campaign Gold | Student - Indoor Posters | South Africa | The Lion Match Company | Ignite Memories - Fireside stories, Homework by candlelight, Learning to cook with Gogo, Your friend in dark nights, Braai Day | Lion Safety Matches | University of Johannesburg |
Gold | Student - Motion Graphics, Animation & Short Film | South Africa | Glitch | Glitch | Channel brand | North-West University |
Gold | Student - Publication Design | South Africa | Femodernist | Femodernist: Eileen Gray | Femodernist | AAA School Of Advertising Cape Town |
Gold | Student - Live Communications | South Africa | Rape Crises Cape Town Trust | Never Should You Ever | Awareness Video | AAA School Of Advertising Cape Town |
Campaign Silver | Student - Facebook Challenge | South Africa | International Federation of Red Cross and Red Crescent Societies | Helpin' Hands | Homework Diaries | Vega |
Silver | Student - Newspaper & Magazine Advertising | South Africa | Nat Geo Kids | Palette surgeonfish | Nat Geo Kids | AAA School of Advertising |
Silver | Student - Newspaper & Magazine Advertising | South Africa | Fugard Theatre | Spotlight 1 | Theatre | Stellenbosch Academy of Design and Photography |
Silver | Student - Logos and Identity Programmes | South Africa | De Jager / Kaprey | Hire Us | Personal Branding | Vega |
Silver | Student - Collateral Design | South Africa | Montagu Dried Fruit | Montagu | Dried Fruit Promotional | Vega |
Silver | Student - Collateral Design | South Africa | Eat Kayamandi | PIMP MY KITCHEN - Eat Kayamandi | Vendor station | Stellenbosch Academy of Design and Photography |
Silver | Student - Collateral Design | South Africa | Content | World of Content | World of Content Collateral | The Open Window |
Silver | Student - Publication Design | South Africa | Content | Book of Content | Content Informational Booklet | The Open Window |
Silver | Student - Publication Design | South Africa | Self | Black: A Study of the Darkest Colour | Black: A Study of the Darkest Colour | AAA School Of Advertising Cape Town |
Silver | Student - Package Design | South Africa | Kelloggs | Toucan Sam | Froot Loops | Vega |
Silver | Student - Digital Media | South Africa | Volk & Vaderland | Volk & Vaderland | Interactive Installation | North-West University |
Campaign Bronze | Student - Newspaper & Magazine Advertising | South Africa | Spray & Cook | Sticky songs - Sweet Caroline, Barbie girl | Non-stick cooking spray | AAA School of Advertising |
Campaign Bronze | Student - Newspaper & Magazine Advertising | South Africa | Spray and Cook | No man left behind, - Muffin, Toast, Pancake | Non-Stick Cooking spray | AAA School Of Advertising Cape Town |
Campaign Bronze | Student - Facebook Challenge | South Africa | Federation of Red Cross and Red Crescent Societies | The things Gogo says | Cholera Awareness | AAA School Of Advertising Cape Town |
Campaign Bronze | Student - Facebook Challenge | Nigeria | International Federation of Red Cross and Red Crescent Societies (IFRC) | Give a Soap | Cholera Campaign | 02 academy Lagos |
Campaign Bronze | Student - Integrated Campaign | South Africa | Operation Smile | Smile | Operation Smile | Vega |
Bronze | Student - Radio Commercials & Branded Content | South Africa | Safair | New-born | Budget airline | AAA School Of Advertising Cape Town |
Bronze | Student - Newspaper & Magazine Advertising | South Africa | Skip | All Grays | Washing powder | AAA School Of Advertising Cape Town |
Bronze | Student - Newspaper & Magazine Advertising | South Africa | Spray & Cook | Cup Cake | Non-stick cooking spray | AAA School of Advertising |
Bronze | Student - Newspaper & Magazine Advertising | South Africa | Ricoffy | If You're New To Coffee | Instant Coffee Sachet | Stellenbosch Academy of Design and Photography |
Bronze | Student - Out of Home | South Africa | DBV SPCA | Get More Dog | Mixed Breed | Vega |
Bronze | Student - Out of Home | South Africa | Arrive Alive | Now You See Me 2 | Reflective Spray | Stellenbosch Academy of Design and Photography |
Bronze | Student - Logos and Identity Programmes | South Africa | Self-promotion | The Serial Perfectionist | Self-promotion | Stellenbosch Academy of Design and Photography |
Bronze | Student - Logos and Identity Programmes | South Africa | Di-ne-wo | Di-ne-wo Identity | Identity System | The Open Window |
Bronze | Student - Collateral Design | South Africa | Scarfini | Zed.En Fin | Zed.En Fin | Vega |
Bronze | Student - Collateral Design | South Africa | De Jager / Kaprey | Hire Us | Direct Mailer | Vega |
Bronze | Student - Collateral Design | South Africa | Self | CMYK Stories | CMYK Stories Project | AAA School Of Advertising Cape Town |
Bronze | Student - Package Design | South Africa | Clover | Clover by Clover | Fresh Milk | AAA School Of Advertising Cape Town |
Bronze | Student - Furniture Design | South Africa | Hlala | Hlala (sit) | Desk|chair|bag | Red and Yellow Creative School of Business (Pty) Ltd |
Campaign Craft Gold | Student - Print & Design Crafts - Illustration | South Africa | n.a | The end is nigh - I, II, III | n.a | The Open Window |
Campaign Craft Certificate | Student - Television, Film & Video Crafts | South Africa | Muurpapier Films | Skof | Short Film | North-West University |
Campaign Craft Certificate | Student - Print & Design Crafts - Photography | South Africa | n.a | It is well: An ode to Karabo series | n.a | The Open Window |
Craft Certificate | Student - Print & Design Crafts - Illustration | South Africa | n.a | Sharp Sharp | n.a | The Open Window |
Craft Certificate | Student - Print & Design Crafts - Illustration | South Africa | n.a | The Earth before us | n.a | The Open Window |
Craft Certificate | Student - Print & Design Crafts - Illustration | South Africa | n.a | The first Ymbryne | n.a | The Open Window |
Craft Certificate | Student - Print & Design Crafts - Typography | South Africa | Self | Sew Far, Sew Good | Book | AAA School Of Advertising Cape Town |
Craft Certificate | Student - Print & Design Crafts - Photography | South Africa | None | Be Bold | None | Stellenbosch Academy of Design and Photography |
PR & MEDIA COMMUNICATION | ||||||
Campaign Gold | PR & Media Communication Campaign | South Africa | Nando's | #rightmyname | PERi-PERi Chicken | M&C Saatchi Abel |
Campaign Gold | PR & Media Communication Campaign | South Africa | Joburg Ballet | Breaking Ballet | Joburg Ballet | TBWA Hunt Lascaris Johannesburg |
Campaign Silver | PR & Media Communication Campaign | South Africa | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | King James Group |
Campaign Silver | PR & Media Communication Campaign | United Arab Emirates | Nissan KSA | #SheDrives | Institutional | TBWA\RAAD |
Campaign Bronze | PR & Media Communication Campaign | South Africa | Sanlam | Uk'shona Kwelanga - the first WhatsApp Drama Series | My Choice Funeral Plans | King James Group |
Campaign Bronze | PR & Media Communication Campaign | South Africa | AB InBev | Not That Newlands | Newlands Spring Brewery | King James Group |
Campaign Bronze | PR & Media Communication Campaign | South Africa | Apartheid Museum | Bill of Rights | Apartheid Museum | Joe Public United |
Campaign Bronze | PR & Media Communication Campaign | United Arab Emirates | Connect | Slow Trends | Connect Boundless | TBWA\RAAD |
LIVE EVENTS, ACTIVATIONS & SPONSORSHIPS | ||||||
Gold | Live Activations | South Africa | AB InBev | Soccer Song for Change - Activation | Carling Black Label | Ogilvy Cape Town |
Silver | Live Events | United Arab Emirates | UN Women | Bridal Uniform | Child Marriage | Impact BBDO Dubai |
Silver | Ambient | United Arab Emirates | Mars | The Hunger Proof Football Experience | Snickers | Impact BBDO Dubai |
Silver | Ambient | Israel | Access Israel | People Not Symbols | Easy Parking Access for Handicapped | Leo Burnett Israel |
Silver | Ambient | South Africa | Apartheid Museum | Bill of Rights | Apartheid Museum | Joe Public United |
Bronze | Live Events | South Africa | Mercedes-Benz | X-Class Launch | X-Class | WWP Group |
Bronze | Live Events | South Africa | Absa | Give Art Life | L'Atelier | CULLINAN |
Bronze | Ambient | South Africa | Insurance driven by the AA | While you were out we got in | AA insurance | House of Brave |
Bronze | Ambient | South Africa | DARG Domestic Animal Rescue Group | Test Run a Dog | DARG Domestic Animal Rescue Group | M&C Saatchi Abel |
Bronze | Ambient | South Africa | Siemens | The Siemens Air Drop | Siemens | King James II |
Craft Certificate | Live Crafts | South Africa | DStv | Halloween Sleepover | DStv | Ogilvy Johannesburg |
Craft Certificate | Live Crafts | South Africa | AB InBev | Castle Lite Unlocks 2017 | Castle Lite | Glen21 Entertainment |
Craft Certificate | Live Crafts | United Arab Emirates | Louvre Abu Dhabi | Highway Gallery | Louvre Abu Dhabi | TBWA\RAAD |
MEDIA INNOVATION | ||||||
Gold | Media Innovation - Single Medium | United Arab Emirates | La Libanaise Des Jeux | Lucky Face | Loto Libanaise | Impact BBDO Dubai |
Gold | Media Innovation - Single Medium | South Africa | Nando's | #rightmyname | PERi-PERi Chicken | M&C Saatchi Abel and The MediaShop |
Campaign Silver | Media Innovation - Media Campaign | South Africa | Kimberly-Clark | The World's First Baby Marathon | Huggies | Ogilvy Johannesburg |
Silver | Media Innovation - Single Medium | South Africa | AB InBev | Soccer Song for Change - Media | Carling Black Label | Ogilvy Cape Town |
Silver | Media Innovation - Single Medium | Kenya | Kenya Tourism Board | Culture Captcha | Magical Kenya | Scanad |
Campaign Bronze | Media Innovation - Media Campaign | South Africa | American Swiss, The Foschini Group | Drop the Hint | Jewellery | VML South Africa (Pty) Ltd |
Campaign Bronze | Media Innovation - Media Campaign | South Africa | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | King James Group |
Campaign Bronze | Media Innovation - Media Campaign | United Arab Emirates | Amnesty International | Skins of Peace | Campaign against Islamophobia | TBWA\RAAD |
Bronze | Media Innovation - Single Medium | South Africa | Apartheid Museum | Bill of Rights | Apartheid Museum | Joe Public United |
RADIO | ||||||
Grand Prix | Branded Content Radio & Audio | United Arab Emirates | Louvre Abu Dhabi | Highway Gallery | Louvre Abu Dhabi | TBWA\RAAD |
Campaign Gold | Internet & Mobile Audio Commercials | South Africa | Sanlam | 2 Minute Shower Songs - Desmond & the Tutus - Teenagers, Rouge - Déjà Vu, Kwesta - Boomshakalaka, Goodluck - Taking It Easy, Francois Van Coke - Dit R | 2 Minute Shower Songs | King James Group |
Campaign Gold | SA Non-English Radio Station Commercials | South Africa | Toyota | Hill Assist Just Another Road, "Lobola", "Anniversary", "Boss Man" | Hilux | FCB Johannesburg |
Gold | Radio Station Commercials | South Africa | Apartheid Museum | Verwoerd | Apartheid Museum | TBWA Hunt Lascaris Johannesburg |
Campaign Silver | Radio Station Commercials | South Africa | Flight Centre Youth & Adventure | World Gone Mad - Swim, Date, Festival | Youth & Adventure | TBWA Hunt Lascaris Johannesburg |
Campaign Silver | Radio Station Commercials | South Africa | Chicken Licken | Far Fetched - Spike Lee, Catch it, Kiss | Brand | Joe Public United |
Campaign Silver | Radio Station Commercials | South Africa | Windhoek | Perfect time. Perfect beer. - Slay Queen Makoti, Woodchuck, Mazenkeng | Windhoek Beer | M&C Saatchi Abel |
Silver | Branded Content Radio & Audio | South Africa | AB InBev | Soccer Song for Change - Branded Audio Content | Carling Black Label | Ogilvy Cape Town |
Silver | Branded Content Radio & Audio | South Africa | Sanlam | Lives of Grace | Sanlam MyChoice funeral plan | King James Group |
Silver | SA Non-English Radio Station Commercials | South Africa | South African Tourism | It's your Country. Enjoy It. Wine | Domestic | FCB Johannesburg |
Campaign Bronze | Radio Station Commercials | United Arab Emirates | AWR Arabian Automobiles | Fake Parts - Liam Neeson, Morgan Freeman | Nissan Genuine Parts / Service Center | TBWA\RAAD |
Campaign Bronze | Radio Station Commercials | United Arab Emirates | Kafa | Letters - Sister, Mother | Campaign against domestic violence | TBWA\RAAD |
Campaign Bronze | Radio Station Commercials | South Africa | Duracell | Times Change, Power Still Doesn't - Petrol, Black Mirror, Moore's Law | Duracell Batteries | Grey Advertising Africa (Pty) Ltd |
Campaign Bronze | Radio Station Commercials | South Africa | AB InBev | Make A Different Friend - the no sense of personal space guy, the pinkie ring guy, the really smart watch guy | Castle Lager | Ogilvy Johannesburg |
Campaign Bronze | Internet & Mobile Audio Commercials | South Africa | Voicebank | Searching for Talent - Moshidi, Louise, Murray, Anelle | Joe Public United | Joe Public |
Bronze | Radio Station Commercials | South Africa | Takealot | Nice Crowd | Takealot | M&C Saatchi Abel |
Bronze | Radio Station Commercials | South Africa | Brand South Africa | Babakhe | Play Your Part | The Odd Number |
Bronze | SA Non-English Radio Station Commercials | South Africa | Vodacom | Enkinga | Fibre | Ogilvy Johannesburg |
Bronze | SA Non-English Radio Station Commercials | South Africa | Brand South Africa | BVD | Play Your Part | The Odd Number |
Bronze | SA Non-English Radio Station Commercials | South Africa | JET | Ungenaphi ebududleni bami? | Jet's plus-size range | Joe Public United |
Bronze | SA Non-English Radio Station Commercials | South Africa | Chicken Licken | Danger | Rock My Soul 3 | Joe Public United |
Campaign Craft Gold | Radio Crafts - Writing | South Africa | Flight Centre Youth & Adventure | World Gone Mad - Swim, Festival, Date | Youth & Adventure | TBWA Hunt Lascaris Johannesburg |
Campaign Craft Gold | Radio Crafts - SA Non-English Performance | South Africa | Toyota | Hill Assist Just Another Road, "Lobola", "Anniversary", "Boss Man" | Hilux | FCB Johannesburg |
Craft Gold | Radio Crafts - Original Music & Sound Design | South Africa | AB InBev | Soccer Song for Change - Craft | Carling Black Label | Ogilvy Cape Town |
Campaign Craft Certificate | Radio Crafts - Direction | South Africa | Flight Centre Youth & Adventure | World Gone Mad - Festival, Date, Swim | Youth & Adventure | TBWA Hunt Lascaris Johannesburg |
Campaign Craft Certificate | Radio Crafts - Writing | South Africa | Chicken Licken | Far Fetched - Spike Lee, Kiss, Catch it | Brand | Joe Public United |
Campaign Craft Certificate | Radio Crafts - Original Music & Sound Design | South Africa | Sanlam | 2 Minute Shower Songs - Rouge - Déjà Vu, Goodluck - Taking It Easy, Desmond & the Tutus - Teenagers, Kwesta - Boomshakalaka, Francois Van Coke - Dit R | 2 Minute Shower Songs | King James Group |
Campaign Craft Certificate | Radio Crafts - Performance | South Africa | Takealot | Make Winter Great Again - Yo Momma's Door, Nice Crowd, Bing! | Takealot | M&C Saatchi Abel |
Campaign Craft Certificate | Radio Crafts - SA Non-English Writing | South Africa | Toyota | Hill Assist Just Another Road, "Lobola","Anniversary", "Boss Man" | Hilux | FCB Johannesburg |
Craft Certificate | Radio Crafts - Original Music & Sound Design | South Africa | Universal Music South Africa | Masekela Tribute | South African Jazz Music | Havas Johannesburg |
Craft Certificate | Radio Crafts - Performance | South Africa | Sanlam | Lives of Grace | Sanlam MyChoice funeral plan | King James Group |
FILM COMMUNICATION | ||||||
Grand Prix | Branded Content Video - Series | South Africa | Kimberly-Clark | The World's First Baby Marathon | Huggies | Ogilvy Johannesburg |
Campaign Gold | Branded Content Video - Series | South Africa | Joburg Ballet | Breaking Ballet | Joburg Ballet | TBWA Hunt Lascaris Johannesburg |
Gold | TV & Cinema Commercials - up to 90s | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
Gold | Internet Video - above 30s | South Africa | Mercedes-Benz | Return to Chapman's Peak | S-Class | Net#work BBDO |
Gold | Music Videos | South Africa | H2The | High On You | High On You Single song | Meow Meow Woof |
Campaign Silver | Branded Content Video - Series | South Africa | ZANG Caffeinated Chocolate | Episode 1: The Birth of a Tasty Hero | ZANG Caffeinated Chocolate | M&C Saatchi Abel |
Silver | TV & Cinema Commercials - up to 90s | South Africa | KFC | KFC World Cup | cob | Ogilvy Cape Town |
Silver | TV & Cinema Commercials - up to 90s | South Africa | Western Cape Government | Boys TVC | Safely Home | FCB Cape Town |
Silver | TV & Cinema Commercials - above 90s | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Joe Public United |
Silver | Internet Video - above 30s | South Africa | #HopeJoanna | #HopeJoanna | #HopeJoanna | Grid Worldwide Branding (Pty) Ltd |
Silver | TV Trailers & Content Promos | South Africa | SuperSport | Sonny Bill F*cks Warner’s wife | SuperSport | T+W and SuperSport |
Silver | Branded Content Video - Single | United Arab Emirates | Nissan KSA | #SheDrives | Institutional | TBWA\RAAD |
Silver | Music Videos | South Africa | Nakhane Toure | Clairvoyant | Single | The Bomb shelter |
Silver | Music Videos | South Africa | Kwesta | Spirit | Single | The Bomb shelter |
Silver | SA Non-English Film | South Africa | Allan Gray | Father's Share | Allan Gray | King James II |
Campaign Bronze | TV & Cinema Commercials - up to 90s | Saudi Arabia | Saudi Telecom Company | EMBRACEING THE STEREOTYPE - Foodie, Selfie, FOMO, YOLO | Pre-paid | J. Walter Thompson KSA |
Campaign Bronze | TV Trailers & Content Promos | South Africa | Cell C | Twisted Trailers - Cloverfield, World War Z, A Beautiful Mind | Online entertainment | Joe Public United |
Campaign Bronze | Branded Content Video - Series | South Africa | Sanlam | Sanlam Family Fortune | Sanlam Private Wealth | King James Group |
Bronze | TV & Cinema Commercials - up to 90s | South Africa | Volkswagen | The Learner | Volkswagen for Life. | Ogilvy Cape Town |
Bronze | TV & Cinema Commercials - up to 90s | United Arab Emirates | Mars | Mountain Climber | Snickers | Impact BBDO Dubai |
Bronze | TV & Cinema Commercials - up to 90s | South Africa | Volkswagen | Red Flashy Thingy | Polo | Ogilvy Cape Town |
Bronze | TV & Cinema Commercials - up to 90s | South Africa | Standard Bank | We're coming for you | Sponsorship | TBWA Hunt Lascaris Johannesburg |
Bronze | TV & Cinema Commercials - up to 90s | South Africa | Trace | Never Expire | Trace Mobile | Net#work BBDO |
Bronze | TV & Cinema Commercials - above 90s | South Africa | AB InBev | #NoExcuse | Carling Black Label | Ogilvy Cape Town |
Bronze | TV & Cinema Commercials - above 90s | South Africa | FNB | The Helpers | FNB Sponsorship | Grid Worldwide Branding (Pty) Ltd |
Bronze | TV & Cinema Commercials - above 90s | South Africa | Brand South Africa | Dala What You Must | Constitution Awareness | The Odd Number (Pty) Ltd |
Bronze | Internet Video - above 30s | United Arab Emirates | Landmark Group | The Boy Nobody Could See | Centrepoint | Impact BBDO Dubai |
Bronze | Internet Video - above 30s | South Africa | AB InBev | Not That Newlands | Newlands Spring Brewery | King James Group |
Bronze | Internet Video - above 30s | Nigeria | 9Mobile (Previously Etisalat Nigeria) | Closed - A Short Film | Etisalat Prize for Literature | Up In The Sky NG |
Bronze | Other Screens | South Africa | Dubai Municipality | Dubai Frame - Future Zone | Dubai Frame | Wicked Pixels |
Bronze | Branded Content Video - Single | South Africa | WAIF | Repertoire | WAIF Jewellery | Patriot Films |
Bronze | Branded Content Video - Single | South Africa | South African Tourism | Bheki the Mbhaco Maker | South African Tourism | FCB Johannesburg |
Bronze | Music Videos | South Africa | Original Swimming Party feat. Moonchild Sanelly | Biggest Curse | Biggest Curse | Ola Films |
Craft Gold | Film Crafts - Direction | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Romance Films |
Craft Gold | Film Crafts - Cinematography | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
Craft Gold | Film Crafts - Production Design | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Romance Films |
Craft Gold | Film Crafts - Animation | South Africa | Cerebos | Snow | Cerebos Salt | FCB Durban & Tulips&Chimneys & blackginger |
Craft Gold | Film Crafts - Special Visual Effects | South Africa | Chicken Licken | Sbu 2.0 | Hot Wings | Bladeworks & Chocolate Tribe |
Craft Gold | Film Crafts - Performance | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Romance Films |
Craft Certificate | Film Crafts - Direction | United Arab Emirates | Landmark Group | The Boy Nobody Could See | Centrepoint | Impact BBDO Dubai |
Craft Certificate | Film Crafts - Direction | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
Craft Certificate | Film Crafts - Direction | South Africa | Chicken Licken | Icelandic Boy | Chicken Boerie Burger | They Shoot Films |
Craft Certificate | Film Crafts - Cinematography | South Africa | Nedbank | Bird's Eye View | CIB | 0307 Films |
Craft Certificate | Film Crafts - Cinematography | South Africa | Indiefin | Be Indie | Life Insurance | Bioscope Films / Bain & Bunkell |
Craft Certificate | Film Crafts - Cinematography | South Africa | Chicken Licken | Icelandic Boy | Chicken Boerie Burger | They Shoot Films |
Craft Certificate | Film Crafts - Writing | United Arab Emirates | Landmark Group | Greed | Centrepoint | Impact BBDO Dubai |
Craft Certificate | Film Crafts - Writing | South Africa | Kimberly-Clark | The World's First Baby Marathon | Huggies | Ogilvy Johannesburg |
Craft Certificate | Film Crafts - Writing | South Africa | H2The | High On You | High On You Single song | Meow Meow Woof |
Craft Certificate | Film Crafts - Writing | South Africa | Ster-Kinekor | The Reign of Ian | Ster-Kinekor Theaters | FoxP2 |
Craft Certificate | Film Crafts - Production Design | South Africa | Allan Gray | Father's Share | Long-Term Investing | Plank Film Productions |
Craft Certificate | Film Crafts - Production Design | South Africa | Econet Media | The Great Escape | Kwesé | King James II |
Craft Certificate | Film Crafts - Animation | South Africa | Batch | The Diver | Animation, motion design and illustration services | We Are Batch Tv |
Craft Certificate | Film Crafts - Animation | South Africa | Chicken Licken | Jony Ive Sboofed | Feed My Craving 10 | Chocolate Tribe |
Craft Certificate | Film Crafts - Editing | South Africa | Indiefin | Be Indie | Life Insurance | Bioscope Films / Bain & Bunkell |
Craft Certificate | Film Crafts - Editing | South Africa | Trace | Never Expire | Trace Mobile | Net#work BBDO |
Craft Certificate | Film Crafts - Original Music & Sound Design | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Produce Sound |
Craft Certificate | Film Crafts - Original Music & Sound Design | South Africa | Pernod Ricard South Africa | Absolut One Source Live - Africa on Fire | Absolut Vodka | VML South Africa |
Craft Certificate | Film Crafts - Best Use of Licensed Music | South Africa | Chicken Licken | SBU 2.0 | Feed My Craving 10 | Joe Public |
Craft Certificate | Film Crafts - Performance | South Africa | Chicken Licken | Icelandic Boy | Chicken Boerie Burger | They Shoot Films |
Craft Certificate | Film Crafts - SA Non-English Performance | South Africa | Allan Gray | Father's Share | Long-Term Investing | Plank Film Productions |
INTEGRATED CAMPAIGN | ||||||
Grand Prix | Integrated Campaign | United Arab Emirates | La Libanaise Des Jeux | Lucky Face | Loto Libanaise | Impact BBDO Dubai |
Campaign Gold | Integrated Campaign | South Africa | Kimberly-Clark | The World's First Baby Marathon | Huggies | Ogilvy Johannesburg |
Campaign Silver | Integrated Campaign | South Africa | AB InBev | #NoExcuse - Integrated Campaign | Carling Black Label | Ogilvy Cape Town |
Campaign Silver | Integrated Campaign | South Africa | Sanlam | 2 Minute Shower Songs | 2 Minute Shower Songs | King James Group |
Campaign Bronze | Integrated Campaign | United Arab Emirates | Mars | The Hunger Proof Football Experience | Snickers | Impact BBDO Dubai |
Campaign Bronze | Integrated Campaign | South Africa | OLX | Set yourself economically free | OLX App | Black River FC |
Campaign Bronze | Integrated Campaign | South Africa | Allan Gray | True Rewards Take Time | Allan Gray | King James II |
Campaign Bronze | Integrated Campaign | South Africa | Webafrica | Webafrica Effing Fast Internet | Fibre Internet | The Jupiter Drawing Room, Cape Town |
EFFECTIVE CREATIVITY | ||||||
Campaign Gold | Effective Creativity | South Africa | Pernod Ricard South Africa | Absolut One Source | Alcoholic Beverage | VML South Africa |
Campaign Silver | Effective Creativity | South Africa | Chicken Licken | Afronaut | Hotwings | Joe Public United |
Campaign Silver | Effective Creativity | Kenya | Ol Pejeta Conservancy | The World's Most Eligible Bachelor | Ol Pejeta Conservancy | Ogilvy & Mather Africa |
Campaign Bronze | Effective Creativity | South Africa | Sanlam | Uk'shona Kwelanga - the first WhatsApp Drama Series | My Choice Funeral Plans | King James Group |
Campaign Bronze | Effective Creativity | United Arab Emirates | Nissan | Camelpower | Desert Lineup | TBWA\RAAD |
SERVICE DESIGN | ||||||
Campaign Gold | Service Design | South Africa | Nedbank | Nedbank Smart Geyser | Nedbank Smart Geyser | Accenture |
Campaign Silver | Service Design | South Africa | Momentum | Momentum Smart Underwriting | Smart Underwriting | Momentum Corporate (division of MMI Group Limited) |
Campaign Bronze | Service Design | South Africa | Polyco | Packa-Ching | Packa-Ching Brand | NORTH VCA |
That’s a wrap, but we’re by no means done with our coverage! Visit our Loeries' Creative Week Durban special section for all the latest updates.