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Make a wish come true with Toy Story 2019

When you buy a toy at the shop, to you it's just a toy - it's a remote car, it's a tea set, it's a stuffed animal... But to a child who's never been given a toy - it's a wish come true.
East Coast Radio’s Toy Story Campaign with Toys R Us & Babies R Us aims to make wishes come true for little people across KZN one toy at a time.

Grant a wish for a child by simply donating a new toy at any Toys R Us and Babies R Us store or at the ECR house in Umhlanga between 22 October and 6 December 2019.

All the toys collected will be donated to underprivileged children in government hospitals, orphanages and children’s homes in KZN.

To make a profound and sustainable change to lives of little ones, this year the cash donations will go toward a school in need that is identified by the Department of Education.

East Coast Radio’s General Manager, Boni Mchunu says that the Toy Story campaign is one that she is particularly passionate about as it addresses an imminent need in our country: education.

“Every year during this time I feel a new sense of pride as I know that every year KZN come out in their numbers to support this life changing campaign. Last year we were able to make prominent upgrades to four underprivileged schools to help make their learning experience an easier one. We also collected and handed out over 10,000 new toys to children in our province, making their festive season a joyous one. This year with the help of KZN we hope to make an even bigger impact,” said Mchunu.

Marketing Manager of Toys R Us and Babies R Us, Catherine Jacoby adds, “Toys R Us and Babies R Us are so proud to be partnered with East Coast Radio and with the Toy Story Campaign. A campaign that brings such joy and happiness to little children from all walks of life, something that we at Toys R Us and Babies R Us take pride ourselves in doing.”

The launch of the East Coast Radio Toy Story campaign in partnership with Toys R Us & Babies R Us took place at the ECR House in Umhlanga with a number of celebrities and influencers in attendance.

The campaign is now in its 19th year and together with the support of KZN has touched the lives of many across KZN.

You can get involved in this heart-warming initiative in the following ways:
  1. Donate a new toy at any Toys R Us & Babies R Us store across KZN or drop off a new toy at the ECR House in Umhlanga.
  2. Have a collection box at your office or school. If you would like a collection box please send an email to .
  3. Make a cash donation through the following means:
    • East Coast Radio Charitable Association
    • Bank: FNB Commercial
    • Branch: Gateway
    • Branch Number: 25 01 08
    • Account Number: 622 224 283 37
    • Reference: Toy Story 2019
All donations will go towards an underprivileged school identified by the Department of Education.

Make a donation today to make a wish come true... one toy at a time.

East Coast Radio's press office

East Coast Radio We are the leading English commercial radio station in KwaZulu-Natal, boasting a loyal listenership of more than 1.1 million people (BRC RAMS, August 2017).