Adidas Originals and the Lego Group have collaborated yet again, and are presenting a new take on the classic Superstar silhouette. Launching alongside the playful Adidas Originals Lego Superstar sneaker is a buildable Superstar Lego brick model.
According to a recent survey, only 22% of South African businesses are aware of privacy laws governing their marketing activities, despite the Protection of Personal Information Act (PoPIA) set to take effect on 1 July 2021.
"As a young, Black female, I believe it's not only important to service clients but also to open up the digital floor to much needed conversations so that the campaigns we work on bring about real change," says Nombulelo Malinga, founder and director of Zizi Digital, which specialises in social media marketing and offers 360 digital consulting service.ByEvan-Lee Courie
According to a recent survey by Pargo, 90% of South African consumers prefer sustainable paper packing over plastic. The survey revealed that consumers care about preserving the environment and many companies have echoed this concern by adopting environmentally sustainable business practices.
In light of this, Pargo plans to strengthen these practices through the introduction of their newly developed eco-friendly packaging, which allows online retailers to minimise the environmental impact of last-mile deliveries and has decided to challenge the reign of single-use plastics by making the switch to eco-friendly paper packaging.
By proving that order fulfilment strategies can use paper packaging instead of plastic, the logistics company aims to set a new sustainable precedent for the industry.
"Businesses are in a privileged position to stage interventions that can bring about profound change to our habits of consumption. With Pargo’s adoption of eco-friendly paper packaging, we aim to bring about that change and stimulate conversation concerning the ecological footprint of sending and receiving parcels," says Michaela Gabriel, head of marketing at Pargo, the mastermind behind Pargo’s green switch.
Empowering environmentally friendly decisions
Developed for over a year in collaboration with South African manufacturers, Pargo’s sustainable packaging empowers retailers and consumers with the ability to make environmentally friendly decisions regarding the last-mile leg of deliveries.
The entire range of packaging is made from ethically sourced paper and is fully biodegradable, ensuring that nothing gets left behind when it’s discarded. The range currently includes a mailing bag, C4 envelope and packaging tape.
The company's new mailing bag, which was developed in collaboration with popular packaging company Detpak, features tensile strength and flexibility. It has the same wet strength properties as the paper bags used in the cement industry.
The durability and security of the bags were tested during an extensive pilot, which allowed both consumers and retailers to share their experience of the new mailing bags.
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