eLabs wins Design Indaba Expo Innovation Award
eLabs was recently announced as the winner of the Innovation Award at the Design Indaba Expo in Cape Town.
The Cape Town-based business focuses on local urban transport solutions. The company's winning entry, the Watt scooter, is an electric scooter capable of travelling at a top speed of 25km/h with a range of more than 20km on a single charge.
Adams & Adams, the intellectual property firm, has sponsored the Innovation Award for two consecutive years and is a firm supporter of local green innovations.
Darryn Molenaar, co-designer of the Watt Scooter, believes that an inclusive, alternative urban and inner city transportation solution such as the Watt scooter will fill the gap between the ease of walking and the burden of using a motor vehicle.
"We were excited to see a locally engineered and designed innovation that can open up the city in new ways," says Alexandra Daisy Ginsberg, a Design Indaba Conference alumnus as well as one of the judges.
Practical solution
"The scooter is a sustainable and practical solution to Cape Town's congestion where the average speed in the city centre can be 10km/h. The scooter could be the answer to a lot of transportation problems in Africa. The fact that the design makes repair and updating of components accessible and possible shows a generosity in design."
In congratulating the winner, Mariëtte du Plessis, partner at Adams & Adams says, "South Africa is seeing a steep rise in urbanisation, the by-product of which is an increase in pollution and congestion in central business districts (CBDs). As a result, innovative green and affordable urban transport solutions are becoming an attractive alternative to cars and buses. This is a fast growing market with enormous potential for local entrepreneurs."
In addition to the R50,000 prize money, eLabs also receives a free consultation with Adams & Adams to discuss the protection of their intellectual property rights. "The award is just the kind of step-up we needed. The publicity and exposure around the award has enabled us to sell-out all our pre-order slots, and we also have a number of meetings lined up with potential investors, exporters and manufacturers," says Mikhail Wertheim Aymes, co-founder of eLabs.
"Judging by the reaction of the public, once the Watt fever hits the streets, we will need to safeguard it against imported knock-offs. With help from Adams & Adams we believe we can keep the Watt a uniquely South African innovation," he says.
