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Maserati reveals plans to develop, produce new electrified range

Maserati has announced that it will adopt hybrid and battery electric propulsion systems to all its models and that all its new models will be 100% developed, engineered and built in Italy.
Photo by Spencer Davis on Unsplash
Photo by Spencer Davis on Unsplash

This follows the announcement of the testing of the new full-electric powerplants to be installed on future Maserati models.

Maserati’s electrification programme starts this year, and the first hybrid car to be built will be the new Maserati Ghibli. Production of the new Maserati GranTurismo and GranCabrio, the brand's first cars to adopt 100% electric solutions, will commence in 2021.

Maserati has decided to build the GranTurismo and GranCabrio at the Mirafiori production hub, with an investment of €800m. The latest generation of the GranTurismo and GranCabrio, two iconic cars for the brand, have totalled more than 40,000 units sold from 2007 to 2019.

During 2020, Mirafiori will be strengthening its position as a world hub dedicated to the electrification and mobility of the future, with a large proportion of its capacity allocated to the production of the Brand's new electrified cars.

Heart still in Modena

However, Maserati's heart is still in Modena, where it has its headquarters, where the cars in its range are developed and tested, and where the new super sports car is to be built.

In 2020, the first of the new Modena-built Maserati models will be the super sports car, brimming with technology and evoking the brand's traditional values. Major modernisation work is in progress on the production line at the Modena plant, partly to accommodate the electric version of the new super sports car. At the same time, work has already started on a new paint shop, a completely new addition to the facility.

Modena is also the home of the Innovation Lab, the heart of the brand's technological research, development and design. It is at this facility of excellence that all the Maserati models of today and tomorrow are designed.

Here, digital processes support the product's development, applying the exclusive Maserati formula which adopts an integrated approach to prioritise the human factor right from the initial phases: customer-focus is incorporated in the world of virtual simulation with an exclusive hardware-software mix.

The digital processes supporting product development take place in three major areas: the Static Simulator, the new latest generation Dynamic Simulator featuring DiM (Driver-in-Motion) technology and the “User eXperience” development labs.

Also upcoming is a new Maserati utility vehicle, to be built at Cassino and intended to play a leading role for the brand, thanks to its innovative technologies. About €800m will be invested in the construction of the new production line, scheduled to begin at the end of the first quarter of 2020. The first pre-production cars are expected to come off the line by 2021.

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