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Coca-Cola hangs onto Gold in MediaCom Olympic Twitter Tracker
According to Mediacom's Olympic Twitter Tracker for week ending 29 July 2012, Coca-Cola continued its consistent performance in its brand rankings last week. The presenting sponsor of the torch relay once again received a high level of positive sentiment, helped by the extensive reach of torch relay content shared by celebrities such as UK boy band The Wanted.
At the foot of the table, the negativity around McDonald's has been well publicised. In addition to the public row over brand monopolies, McDonald's was the victim of a high profile celebrity debate and a Twitter backlash instigated by UK comedian Frankie Boyle.
The MediaCom Olympic Twitter Tracker ranks sponsors by a unique Olympic Twitter Score that includes total volume of mentions, engagement and reach metrics, and importantly, positive or negative sentiment.
For more, and for a full description of the methodology and the latest weekly analysis, go to www.mediacom.com.
