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mfsa postpones Marketing Excellence Awards

26 Jul 2005

The mfsa has decided to postpone its Marketing Excellence Awards, due to take place in September 2005, to June 2006."We have had a lot of push back from the market this week, prompted by our final call for entries on Monday. The feeling is that there is too much happening in the industry at the moment, with the Loeries Awards in October and the ACA's Apex Awards calling for final submissions in November," said Dee Blackie, Chair of the MFSA Executive Committee.

The Marketing Excellence Awards will be merged with the Brand Excellence Awards that was held in June of this year. Entries will be extended to February 2006, which will allow the mfsa to take the full 2005 financial year into account from a marketing plan perspective. It will also be able to hold the regional Marketing Excellence Awards in May 2005, culminating in the National South African Marketing and Brand Excellence Awards in June 2006. "The Excellence Awards, coupled with the Winter School and the Markex Exhibition will really turn the month of June into SA's 'marketing month', which is the kind of impact we are looking for in building the brand of marketing in corporate SA," said Blackie.

The mfsa's two major National sponsors of the Marketing Excellence Awards, Vodacom and the SABC, are in full support of the decision to postpone the event.

This move will also ensure that the mfsa is able to fully support the Loeries Awards, due to take place in October this year in Margate.

The mfsa has achieved a number of accomplishments this year, increasing its membership substantially, restructuring the organization into a truly member-centric team, supported by the implementation of a whole new CRM system. "n light of this decision we believe it would be more prudent to spend the rest of this year bedding down the new systems we have put in place and focusing on delivering against our memberships need for representation and the facilitation of thought leadership through our smaller, more regular networking events," Blackie concluded.