Emeritus Professor Malcolm HB McDonald will lead a one day workshop, Marketing in the Boardroom, in Johannesburg on 16 February and Cape Town on 17 February 2011. He will address the 10 questions that board directors and marketing executives should be grappling with in order to reach higher levels of achievement.
Hosted by the Marketing Association of South Africa [MA(SA)], the Institute of Directors in Southern Africa (IoDSA) and SBS Conferences, it gives board directors and marketing executives the opportunity to examine the most important marketing issues, which they should be discussing in the boardroom.
"This workshop aims at making a strong contribution to the advancement of the marketing profession and we are very fortunate to have Professor McDonald share his remarkable expertise and groundbreaking insights with us," said Chris de Villiers, executive director of the association
de Villiers also welcomed the IoDSA as the joint hosts for the event, saying that the strong synergies between the two organisations in their alignment with King III imperatives for corporate governance provided a natural platform for co-operation and alliance.
Professor McDonald, an academic and graduate of Oxford University, is the author of 42 marketing and management books and has gained international acclaim for his work. He has been visiting South Africa regularly since 1992 to host public and in-house workshops for the top management of many of South Africa's leading organisations.
For on-line booking go to www.sbs.co.za/iodsa2011 or e-mail az.oc.asgnitekram@ofni.
