Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing and Leadership every Thursday at 12pm on [http://www.ebizradio.com/ ebizradio.com]], ask how bias can work for your business and your brand.
Imagine you could use bias to directly connect with your consumers. Today, Britz and Page-Lee bring examples from the marketplace to show how bias works for brands like Ikea and Coca-Cola, to mention two.
![Source: © PRovoke Media The APO GRoup and the International Organization for Migration]] (IOM) recently won a PRovoke Africa Sabre Award](https://biz-file.com/c/2205/655750-80x80.jpg?1)
