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Pick n Pay revamping brand

BREAKING NEWS: Pick n Pay has been working with top global brand company Landor out of its UK office to revamp the "hero" Pick n Pay brand in the group, revamping the whole brand essence and visual language. This is in order to stand out clearly from its competitors, to ensure that it remains relevant with customers and stands out amongst competitors.

By Louise Marsland

12 Nov 2007

Bizcommunity.com editor Louise Marsland is blogging live from a press conference at the Pick n Pay headquarters in Cape Town. See our breaking news blog.

Louise Burgers

About Louise Marsland

Louise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za.