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Marketing & Media#Cannes2026 | The Lions creators reality check: Why African brands need ecosystems
Victoria Oyeboade 3 Jun 2026
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#MarketingFridays: Translating culture for brands
In this video, Nyiko Chauke of Marketing Fridays interviews Siya Metane, MD at SlikourOnLife.
Having built a digital agency that is wrapped up in content makes him someone that really understands the future of content marketing. Over 2 million annual visits to his website, more than 1,800 videos on YouTube and working with different blue-chip brands in helping them understand urban culture.
Any brand that’s speaking in this country literally has to speak in our language and our narrative.Share your thoughts with Nyiko at moc.liamg@uahc.okiyn. Follow #MarketingFridays on Facebook, Instagram and/or Twitter.
