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Chauke says he finds it useful starting his time asking the right questions... "Before you even start trying to come up with a strategy, a big idea, the wow stuff, you have to really spend a lot of time questioning yourself. Sit down and say, 'Cool, what questions can I ask myself?'
"Am I asking myself the right questions? Am I continously asking why I am doing certain things? Because it's easy to get lost in the presentations, in the back-to back meetings and in the Joburg jungle, in the marketing conumdrum..."
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