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Marketing & MediaNoni Sophe | How speaking local languages boosts brand success in Africa
Noni Sophe 5 hours




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Through this strategy, Coke is using its global resources to drive a multimedia, multi-cultural platform in markets across the world. It launched in South Africa last year and is now moving market by market throughout Africa.
The fully integrated campaign consists of television, outdoor advertising, print executions, viral marketing, and public relations.