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Multimedia campaign rolls out in Tanzania
TANZANIA: The roll-out of the “The Coke Side of Life” creative strategy in sub-Saharan Africa recently commenced in Tanzania with high impact outdoor advertising. This forms part of the global multi-year partnership between the Coca-Cola Company and Clear Channel Outdoor internationally.
Through this strategy, Coke is using its global resources to drive a multimedia, multi-cultural platform in markets across the world. It launched in South Africa last year and is now moving market by market throughout Africa.
The fully integrated campaign consists of television, outdoor advertising, print executions, viral marketing, and public relations.
