Ray-Ban launch of #Campaign4Change gathers momentum
Ray-Ban has officially launched its communication campaign #Campaign4Change in South Africa last week and the event was trending third on Twitter South Africa, a testament to the great response to the campaign.
Members of the public are encouraged to join The Order of Never Hide and change the way they look at the world by creating their very own #campaign4change. Is there one thing they believe would change the world for the better? Like adopting ugly dogs? Or adding more colour to the world? It is time to share the change they want to see in the world!
South Africans are encouraged to register online to The Order of Never Hide and share their thoughts. It is not just a campaign, it is a movement and unlike regular movements, this movement comes with impressive prizes...
Prizes
• Three winners will get a paid-for Facebook campaign to further spread their campaign.
• Five winners will be featured in Ray-Ban flagship stores in Covent Garden (London) and Soho (New York)• Ten winners will get well-deserved social shout outs by Ray-Ban, reaching 11 million fans and followers in total.
One grand prize winner per country will win a trip for two to attend Ray-Ban's exclusive October event in New York. The trip includes business class travel, three nights in a 4-star hotel- all-inclusive- and VIP tickets to the top-secret, non-secret secret event. Winners will have the added glory of having their change displayed for the whole world to see in Times Square.
