Häagen-Dazs creates life size snow-globe at Melrose Arch

The snow-globe remained at Melrose Arch over the past weekend to allow South Africans a chance to come and experience the ultimate in pure indulgence. Weekend visitors were given the opportunity to push a button making it snow and try and crack the code to a locked fridge, which contained a tub of ice cream, with a spoonful of diamonds worth R30 000.

"The event was the culmination of an eight-week pure desire campaign where South Africans were given the opportunity to enter a competition to win a trip to Paris with their perfect partner worth R100 000 by submitting their object of desire. After receiving hundreds of entries, we announced 12 finalists who battled it out for the top spot," explains says Molemo Mathabathe, acting brand manager for Häagen-Dazs at General Mills.

Final contestants were treated to makeovers, before and after photo shoots and filmed interviews, so they were equipped to rally support from their loyal social followers. Natasha Nel and Lee-Anne Mpofu were the lucky winners.

"In order to ensure that our loyal Twitter followers could join the conversation and be part of the event, we invited them to tweet between 6pm and 9pm using #HaagenDazsSA or #puredesire to stand the chance of winning a luxury fashion hand-bag worth R5,000 - the lucky recipient was the Fashion Editor from People Magazine."