After initially being appointed as MD to drive growth at Cinemark and thereafter as CEO of the Primedia cinema and print division, he later took responsibility to initiate Primedia Limited's Strategic Advertising Unit across the Primedia Group of Companies.
"I look forward to the challenges ahead," says Ormerod. "My four year association with Primedia @ Home, a dynamic unit of Primedia Limited with many diverse offerings, gives me the insight to take the company to new levels that will enhance current and start-up advertising campaigns.
"We are also launching an experiential marketing business within Primedia @ Home called Primedia Activation - this business will utilise our powerful targeting tools which will further add value to our clients."
