The commercial, conceptualised by its creative team lead by creative director Francois Boshoff, art director Dustin Sinclair and copywriter Carl Richardson, portrays 'broken' women and children, who find refuge in the sympathetic hands of NCVT staff members. Production company, Unleashed worked with the Volcano team to shoot the commercial with Mark Hebert as the cinematographer.
Broken limbs of mannequins were transposed onto 'abused victims' to illustrate the physical damage and pain experienced by them, whilst achieving visual impact and audience responsiveness. The commercial has been nominated as a finalist in the M-Net Vuka! Awards.
