Offlimit and Ster-Kinekor “Extreme Summer”
Get people to go to the movies during the December holiday period.
We created a strong viral campaign to get people into the movies, to stand the chance to experience the most extreme summer, on and around the world-breaking, 30 million rand boat, through a radio and sms mechanic which resulted in massive hype for Ster-Kinekor, which got 500 people going to the movies in the first three days of launch.
OLC Through The Line Communications is an award winning experiential marketing agency that aims to move businesses and brands forward.
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