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Castle Lite Amplified for J Cole Tour

947 approached Castle Light with a proactive brief, to amplify their sponsorship and association with J Cole's South African tour.

Issued by Primedia Broadcasting

9 Jun 2016

947 approached Castle Light with a proactive brief, to amplify their sponsorship and association with J Cole’s South African tour. This OmniChannel campaign leveraged multiple touch-points, from in-studio perfomances by the opening acts to the first use of a visual Shazam, live outside broadcasts and social media content.

The campaign led to a sold out concert and a ROI of 195.3%.

Primedia Broadcasting is the home to premium radio stations in Gauteng and the Western Cape and specialises in omnichannel converged solutions that deliver results.