Getaway turns 20

Readers can enjoy the editorial content and take advantage of the R175 000 in giveaways that the magazine says is a gift to its consumers. Among these are competitions to win holidays, dinners and gear worth more than R65 000 and a subscriber competition that will net the winner a R50 000 stay for four at Kololo Game Reserve in the Waterberg.

Subscribers can also benefit from a birthday offer of 20 issues for the price of 12, while newsstand buyers will receive added value in the form of a 'free nights' guide and another gift.

Commenting on the magazine's milestone, publisher Jacqueline Lahoud said, "Getaway has evolved from an award-winning travel magazine to a formidable 360 degree multi-dimensional media solution. Our offering includes the Getaway Show, TV, digital initiatives - the website and mobile - reader events and books, but the heart remains the magazine, one of the most recognised brands in South Africa."

The birthday issue is backed by extensive in-store promotion through wobblers, window displays and posters. A street pole campaign along high-volume traffic areas in Johannesburg and Pretoria will increase awareness of the issue.

Advertisers haven't been forgotten, with bubbly cruises, quad biking and safari drives among the activities lined up for clients throughout the year. In recognition of their loyalty, founder advertisers will receive certificates and large wall mounts of wildlife and spectacular scenery.