ASATA appoints communications agency

The association as it's known - ASATA - was formed in 1956 by its founders who wanted to create a representative forum in the industry to promote professional service with security for both members and their clients. As a non-profit association, membership of ASATA is entirely voluntary and extends to South African Retail Travel Agents, Travel Management Companies and Wholesalers, with a membership representing more than 85% of the industry including the head offices of most of the major brands.

"We are delighted to have been appointed to assist ASATA with the role out of their communications strategy" said Wendie White, managing director of Lloyd Orr. "Both the consumer and travel trade professionals need and rely on this "voice" that the Association offers. There are so many key messages that the Association want to promote, to assist all involved in travel, and we are excited to be a part of this journey."

Founded with the mantra of creating travel experts, Big Ambitions is proud to be associated with ASATA as it continues its efforts to uplift and promote the travel industry.

"The evolution of travel and tourism professionals is critical if we are to survive and grow as an industry and we are excited to be working with ASATA to raise the profile of this important industry association, both among its members and among the South African consumers who rely on them," says Natalia Rosa, director at Big Ambitions.

Otto de Vries, CEO of ASATA said: "Our Vision is to champion ASATA members as the consumer's channel of choice when buying travel products and services. To this end, our primary objective at this time is to promote the value and benefits of engaging an ASATA Member when booking travel products and services. The appointment of Lloyd Orr Communications and Big Ambitions will ensure that our messages are conveyed, not only to the travelling consumer, but to our industry at large."