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New book out on advertising law

Juta Law has announced the recent publication of a new book by Gail Schimmel, 'Advertising Law: A Guide to the Code of Advertising Practice'.
New book out on advertising law

The book is a practical guide to the Code and the practices of the ASA The book unpacks the structure of the ASA and how the Code should be read and provides practical advice and useful case studies on specific clauses.

The book is divided into eight chapters and is the latest title in the Juta LegalEase series aimed at non-legal readers.

Author Gail Schimmel is a long-time contributor to Bizcommunity.com and her easy style of writing makes the subject easily understandable and pleasant reading.

The book (ISBN 9781485106722) is available from Juta Law www.jutalaw.co.za and from most booksellers at a recommended retail price of R295 including VAT. Major bookshops such as Exclusive Books, Van Schaik, etc have stocked the title. However stock is never guaranteed and they may have to order in from the publishers for the customer.

For more information call Juta Customer Services, tel: +27 (0) 21 659 2300 or email az.oc.atuj@sredro.

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