Mark Boidman, MD, Peter J Solomon Company, will moderate a panel, featuring Josh Kruter, Clear Channel Outdoor; Cam Milne, Pattison Onestop; and Stephen Randall, Monster Media, focusing on the way in which mobile is integrated in each of their respective company strategies to provide a greater ROI.
DSE Advisory Board members recently had the opportunity to comment on this timely topic and offered a variety of interesting insights. Scott Bell, president & founder of Bell Media said, "Mobile and out-of-home are finding great ways to work together to generate trackable, measurable results." Greg Taylor, Chief Revenue Officer, Billups Worldwide added, "Incorporating a mobile OOH strategy is most appropriate in situations where the brand needs to communicate more detail than can be typically conveyed in standard OOH display, or where there is an opportunity to drive consumers to retail locations or engage with a location specific coupon or message."
DSE 2015, co-located with the Digital Content Show and Innovator Zone is scheduled for 10-13 March 2015, with access to the Exhibit Hall on 11-12 March at the Las Vegas Convention Centre in Las Vegas, USA. For more information, go to www.digitalsignageconnection.com.
