What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Changes at iafrica.com/365
The exciting businesses of iafrica.com and 365 Digital Publishing which jointly form part of Primedia's content division have announced changes in the management structure of the joint business. This comes at a time when Primedia is actively positioning itself to exploit the opportunities from the rapid “coming of age” of the internet as a communication medium.
Nikki Cockcroft has been appointed CEO of iafrica.com/365 business in Primedia Online. Nikki has been the CEO of 365 Digital Publishing for the past three years and has been responsible for all aspects of the management of the business with special focus on the commercial field and business development.
Said Ferdi Gazendam, CEO of Primedia Content: “Given her entrepreneurial background from the 365 stable, I am convinced Nikki and the team will unlock the full potential of this exciting business.”
Nikki Cockcroft: “I am obviously very excited by this opportunity. We have developed a very exciting strategy for the businesses that we are looking forward to implementing. With the growth in this space, Primedia's support, a good strategy and a great team I have no doubt we will go from strength to strength.”
Debby Byrne will take on total responsibility for Operations in iafrica.com/365 business in the role of Operations Director. Debby has successfully managed the Cape Town office of iafrica.com for the past three years which included overall operations and more specifically the web development (production and technical) and content side of the business.
Original founder of 365, John Dobson, stays a director of the business with a specific brief to look at the business's content.
About iafrica.com/365:
iafrica.com and 365 are two of South Africa's most established internet brands. iafrica.com is one of the country's largest portals with a superb reputation. 365 publishes top niche sports sites such as Rugby365, SA Soccer365 and Sport365. Beyond publishing, the joint business has extensive content syndication, web development and traffic elements.
