World PR Day

PR is the dark arts of integrated marketing communications

Bridging divides through powerful storytelling

Khaya Buthelezi

The appeal of legacy media

Ciaran R. Maidwell

PR builds narratives, weaves stories and amplifies diverse voices

Bridging gaps and building narratives that matter

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Viral marketing tool for tracking World Cup teams

Soccer fans around the globe can now access information on their favourite teams and players - including goals, penalties, team rosters, the history of the game, and fun facts about each nation involved in the World Cup - from http://worldcup.qliktech.com, a web-based analysis tool by business intelligence software company QlikTech.

8 Jun 2006

The "Kick It, Qlik It, Love It" application draws data from a variety of public web sources and will be updated as games are won or lost.

The site has a "How To" section which explains how to get the most from the site, as well as a "Tell-a-Friend" link which enables soccer fans to share information.

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