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Viral marketing tool for tracking World Cup teams

Soccer fans around the globe can now access information on their favourite teams and players - including goals, penalties, team rosters, the history of the game, and fun facts about each nation involved in the World Cup - from http://worldcup.qliktech.com, a web-based analysis tool by business intelligence software company QlikTech.

8 Jun 2006

The "Kick It, Qlik It, Love It" application draws data from a variety of public web sources and will be updated as games are won or lost.

The site has a "How To" section which explains how to get the most from the site, as well as a "Tell-a-Friend" link which enables soccer fans to share information.