Eagle eyes watch current car ads
Bateleur Research Solutions recently launched its AutoAdWatch Post Test, a monthly tracking survey that measures 1 200 economically active (urban) respondents' perceptions of current automotive adverts. Categories tested include advertising reach, frequency, liking, brand association and brand building which are consolidated into an overall performance measure.
The survey focuses on how well the automotive manufacturer or distributor's print, electronic and billboard adverts have performed in the auto advert market.
Each month sees a winning advert that performed tops in the overall performance measure and Bateleur Research Solutions recently awarded Hyundai a handcrafted Bateleur Eagle AutoAdWatch Award as the June winner of AutoAdWatch. The July, August and September winners will be announced shortly.
