What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Sales evolution in a high-risk economy
In an economic climate like this, it may be tempting to just hunker down and focus solely on survival. That approach, however, ignores the opportunities such a situation presents to sharpen your sales strategies. Now is the time to realign key priorities.
These days it's hard to have a conversation that doesn't eventually roll around to the state of THE ECONOMY. What's amazing is that, at this point, no one needs to use adjectives when they refer to THE ECONOMY. We've stopped bothering with words like "bad," "down" or "tough." We all know how things are, and we all know that, with the (possible) exception of a few people in and around 1600 Pennsylvania Ave., we don't have a lot of control over when things are going to get better.
However, we do have control over how we're going to rise to the challenge. To cope with today's high-risk economic environment, you need analyze your sales pipeline in order to identify sales drivers and work the leads that offer the lowest-risk revenue opportunities. Here are a few of the things you can keep in mind to help ensure sales success.
