Over the last couple of weeks, I have taken briefings with new SFA (sales force automation) companies that happily stress that their products are easy to use and thus promote user adoption. Moreover, they tell me that this aspect puts them ahead of longstanding competitors in the space. Not long ago, I even had a mild disagreement with a CEO who went so far as to claim that all CRM and SFA were pretty much the same and that the real difference - and therefore competition - was over which product was easiest to use.
I don't know about that.
